NEW CAMPAIGN FOR CAREERS SCOTLAND

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The Union has created a new campaign for Careers Scotland, the public body tasked with helping people get back into work. The TV advertising breaks on STV, Channel 4 and Five this week. Two quirky commercials feature people seeking advice from unusual and unlikely characters who have dubious methods of helping people find a career path  – finishing with the advice to go to careers Scotland. The strap line is “Careers Scotland. Advice that works.” The campaign, created by Don Smith and Lucas Wild, is supported by in-store activity and online advertising.