Dawn Kermani

Dawn Kermani

Creative Director, Union Direct

Dawn Kermani

My infatuation with advertising started early. In the summer of 1972 I was obsessed with reading the classified ads in the London Evening Standard my father brought home each night. I was following a secret love affair between a woman who never revealed her identity but quite openly named her lover as St Jude. (We had a St John at school, so this was unexceptional in my 10-year-old view.) I fell deeply for this romantic woman who thanked St Jude over and over again. Once, in sheer joy, she inserted three ads one under another, even using bold to highlight his name. And then one day, towards the end of the holiday, she thanked him for his intercession. I was beyond thrilled.

That’s when the scrapbooks started. By the time I got my first agency job I had a magnificent collection of printed communications. Though I didn’t know it had a name, I was as smitten by direct marketing as I was ads.

Nearly ten years at WWAV prepared me well for the next ten at Union Direct, where we’ve built Scotland’s leading customer engagement agency. I often think I have St Jude to thank for the way things are turning out. And intercession for the fun I have doing it.

Management Team

Ian McAteer

Ian McAteer

Chairman, Union Group

Kyle Hardie

Kyle Hardie

Managing Director, The Union/Union Connect

Mark Reid

Mark Reid

Planning Director, The Union

Michael Hart

Michael Hart

Creative Director, The Union/Union Digital

Gus Chalmers

Gus Chalmers

Managing Director, Union Direct

Clive Goldstein

Clive Goldstein

Managing Director, Union Leeds

Dawn Kermani

Dawn Kermani

Creative Director, Union Direct

Nicci Motiang

Nicci Motiang

Deputy Planning Director

Karen Andre

Karen Andre

Business Development Director, Union Direct

Ruth Yee

Ruth Yee

Head of Art, The Union

Kris Kelly

Kris Kelly

Technical Director, Union Digital

Daniel Batey

Daniel Batey

Head of Analytics, Union Direct