My infatuation with advertising started early. In the summer of 1972 I was obsessed with reading the classified ads in the London Evening Standard my father brought home each night. I was following a secret love affair between a woman who never revealed her identity but quite openly named her lover as St Jude. (We had a St John at school, so this was unexceptional in my 10-year-old view.) I fell deeply for this romantic woman who thanked St Jude over and over again. Once, in sheer joy, she inserted three ads one under another, even using bold to highlight his name. And then one day, towards the end of the holiday, she thanked him for his intercession. I was beyond thrilled.
That’s when the scrapbooks started. By the time I got my first agency job I had a magnificent collection of printed communications. Though I didn’t know it had a name, I was as smitten by direct marketing as I was ads.
Nearly ten years at WWAV prepared me well for the next ten at Union Direct, where we’ve built Scotland’s leading customer engagement agency. I often think I have St Jude to thank for the way things are turning out. And intercession for the fun I have doing it.
Chairman, Union Group
Managing Director, The Union/Union Connect
Planning Director, The Union
Creative Director, The Union/Union Digital
Managing Director, Union Direct
Managing Director, Union Leeds
Creative Director, Union Direct
Deputy Planning Director
Business Development Director, Union Direct
Head of Art, The Union
Technical Director, Union Digital
Head of Analytics, Union Direct