Gus Chalmers

Gus Chalmers

Managing Director, Union Direct

Gus Chalmers

With over twenty years’ experience in leading UK direct marketing agencies, I was promoted to Managing Director of Union Direct in June 2007. Since then the agency has grown to become Scotland’s leading direct response agency, working across the media mix to deliver campaigns that drive sales and build relationships.

Our clients include; Black Horse Motor Finance, Business Stream, Scottish Friendly Assurance, Scottish Government, Scottish Widows, VisitScotland, Velux and Quarriers. My role is both leading the agency and helping clients develop their direct marketing and direct response strategy.

Before joining Union Direct I was a Director at WAVV Rapp Collins in Edinburgh, leading some of the agency’s largest clients.

Management Team

Ian McAteer

Ian McAteer

Chairman, Union Group

Kyle Hardie

Kyle Hardie

Managing Director, The Union/Union Connect

Mark Reid

Mark Reid

Planning Director, The Union

Michael Hart

Michael Hart

Creative Director, The Union/Union Digital

Gus Chalmers

Gus Chalmers

Managing Director, Union Direct

Clive Goldstein

Clive Goldstein

Managing Director, Union Leeds

Sheryl Thomson

Sheryl Thomson

Creative Director, Union Direct

Paul McDonald

Paul McDonald

Deputy Creative Director

Euan Auld

Euan Auld

Deputy Creative Director

Nicci Motiang

Nicci Motiang

Head of Planning

Mark Taylor

Mark Taylor

Branding Counsel

Karen Andre

Karen Andre

Business Development Director, Union Direct

Ruth Yee

Ruth Yee

Head of Art, The Union

Daniel Batey

Daniel Batey

Head of Analytics, Union Direct

Caroline Cairns

Caroline Cairns

Group Account Director, Union Connect