Kyle Hardie

Kyle Hardie

Managing Director, The Union/Union Connect

Kyle Hardie

When I was 14 all I wanted in life was a set of Mizuno clubs. But when my Dad asked me why I couldn’t quite put my finger on it. Nobody else had them. And I had never even tried using them. I just knew they were cool. (OK, I was a bit of a golf geek.)

Thus started my fascination with the ‘why’ of brands, and the behaviour of consumers in relation to them. It’s a fascination that I took through University, studying Psychology and Sociology along with Marketing, and I’m glad to say it’s never left me. Bread and beer, whisky and water, public and private, I’ve worked with some of Britain’s best brands, and it makes me very proud to have done so.

I started Union Connect in 2007, and its now one of Scotland’s leading promotional marketing agencies. Then in 2012 I also became Managing Director of The Union. More than anything, I love the energy, enthusiasm and talent of our people. It’s a privilege to work with them.

Oh, one more thing. I got my Mizunos when I turned 40, and I do know ‘why’. Call me and I’ll tell you.

Management Team

Ian McAteer

Ian McAteer

Chairman, Union Group

Kyle Hardie

Kyle Hardie

Managing Director, The Union/Union Connect

Mark Reid

Mark Reid

Planning Director, The Union

Michael Hart

Michael Hart

Creative Director, The Union/Union Digital

Gus Chalmers

Gus Chalmers

Managing Director, Union Direct

Clive Goldstein

Clive Goldstein

Managing Director, Union Leeds

Sheryl Thomson

Sheryl Thomson

Creative Director, Union Direct

Paul McDonald

Paul McDonald

Deputy Creative Director

Euan Auld

Euan Auld

Deputy Creative Director

Nicci Motiang

Nicci Motiang

Head of Planning

Mark Taylor

Mark Taylor

Branding Counsel

Karen Andre

Karen Andre

Business Development Director, Union Direct

Ruth Yee

Ruth Yee

Head of Art, The Union

Daniel Batey

Daniel Batey

Head of Analytics, Union Direct

Caroline Cairns

Caroline Cairns

Group Account Director, Union Connect