Mark Reid

Mark Reid

Planning Director, The Union

Mark Reid

I was schooled and brought up in Kirkcaldy – which frankly scars you a bit for life. I then completed an Honours degree in Economics at Heriot Watt University – a grounding that has proven incredibly useful throughout my career.

My first job was as as a Management Trainee at Asda. This involved time in both stores and at Head Office. Again this gave me experiences that I have referenced throughout my career. I then, as one does, moved into market research with Millward Brown which is based in Leamington Spa. Now Leamington Spa is a fantastic place to live if you’re in your 70s – but not in your 20s. But again I learned loads, through working with some of the pre-eminent figures in market research at the time, who were at the cutting edge of marketing evaluation.

I then moved into advertising with Hall Advertising in Edinburgh before moving south again to the bright lights of London. There I worked at JWT, KHBB (who did Carlsberg, the AA, Saab and Uniroyal) and KMM (the UK’s first totally integrated agency). I spent nine fruitful years in London before the appeal of the commute wore a bit thin and a chance to move back to Scotland came about.

I joined Faulds before leaving after two years to help start The Union.

I spend my spare time advising my two teenage sons not to make the same mistakes I made in my youth.

Management Team

Ian McAteer

Ian McAteer

Chairman, Union Group

Kyle Hardie

Kyle Hardie

Managing Director, The Union/Union Connect

Mark Reid

Mark Reid

Planning Director, The Union

Michael Hart

Michael Hart

Creative Director, The Union/Union Digital

Gus Chalmers

Gus Chalmers

Managing Director, Union Direct

Clive Goldstein

Clive Goldstein

Managing Director, Union Leeds

Sheryl Thomson

Sheryl Thomson

Creative Director, Union Direct

Paul McDonald

Paul McDonald

Deputy Creative Director

Euan Auld

Euan Auld

Deputy Creative Director

Nicci Motiang

Nicci Motiang

Head of Planning

Mark Taylor

Mark Taylor

Branding Counsel

Karen Andre

Karen Andre

Business Development Director, Union Direct

Ruth Yee

Ruth Yee

Head of Art, The Union

Kris Kelly

Kris Kelly

Technical Director, Union Digital

Daniel Batey

Daniel Batey

Head of Analytics, Union Direct

Caroline Cairns

Caroline Cairns

Group Account Director, Union Connect