Sheryl Thomson

Sheryl Thomson

Creative Director, Union Direct

Sheryl Thomson

Coming from a family of artists and designers, I grew up with a very firm idea of what I always wanted to do. Unfortunately, the gift of being able to paint didn’t exactly rub off, but the passion for creating beautiful things did.

After studying advertising in Newcastle for two years I packed my bags and headed up to Edinburgh where I was fortunate (after being very persistent) to land my first job in the big bad world of advertising.

I spent the next the 16 years honing my craft, developing successful campaigns, growing brands both locally and nationally, solving problems and developing robust strategies.

In that time, I became well versed in working with various mediums (ATL, BTL, digital) but it was always the direct sell that got me going. Using intelligent data and insights to tell a story that drives response. Which is why in 2016 I made the move to Union Direct to head up the creative department.

For now, I will need to leave it to my retirement to try and master my inner Monet!

Management Team

Ian McAteer

Ian McAteer

Chairman, Union Group

Kyle Hardie

Kyle Hardie

Managing Director, The Union/Union Connect

Mark Reid

Mark Reid

Planning Director, The Union

Michael Hart

Michael Hart

Creative Director, The Union/Union Digital

Gus Chalmers

Gus Chalmers

Managing Director, Union Direct

Clive Goldstein

Clive Goldstein

Managing Director, Union Leeds

Sheryl Thomson

Sheryl Thomson

Creative Director, Union Direct

Paul McDonald

Paul McDonald

Deputy Creative Director

Euan Auld

Euan Auld

Deputy Creative Director

Nicci Motiang

Nicci Motiang

Head of Planning

Mark Taylor

Mark Taylor

Branding Counsel

Karen Andre

Karen Andre

Business Development Director, Union Direct

Ruth Yee

Ruth Yee

Head of Art, The Union

Kris Kelly

Kris Kelly

Technical Director, Union Digital

Daniel Batey

Daniel Batey

Head of Analytics, Union Direct

Caroline Cairns

Caroline Cairns

Group Account Director, Union Connect