Our Star Papers
Edinburgh Council
Public SectorSave time. Do it online.
Edinburgh Council – Public Sector
Save time. Do it online.As demand for services grows and financial pressures began to impact, a new approach to the way the City of Edinburgh Council interacts with its residents was needed. ‘Save Time. Do it Online’ was created to shift residents from direct to online Council contact. It increased online traffic by 31% and had a 6:1 ROI.
Scottish Government
Integrated MarketingEat Better, Feel Better.
Scottish Government - Integrated Marketing
Eat Better, Feel Better.Nearly two-thirds of adults and a third of children in Scotland are overweight or obese. Clearly this issue can be left unchallenged no longer. Our diet and our children’s health are just too important. This fully integrated campaign broke down the barriers and gave people the support and inspiration to make a change, instead of just telling them to be more healthy.
Food Standards Scotland
Public SectorWhen Santa got stuck on the toilet
Food Standards Scotland – Public Sector
When Santa got stuck on the toiletChristmas is a wonderful time of year. But to say things can get a bit hectic would be putting it mildly. With extended families, overcrowded kitchens and cooking unfamiliar food to contend with, contracting food poisoning is much higher. We were tasked with keeping everyone safe over Christmas. Needless to say, our campaign had all the trimmings.
Len's Self Storage
RetailClicks to bricks
Len's Self Storage – Retail
Clicks to bricksLen Lothian U-Store, an Edinburgh-based family storage business, needed a dynamic new marketing campaign with a digital focus to reinvigorate activity following the recession. We duly delivered. The new brand identity and website resulted in a customer increase of 35% and led to the best year in business for a decade.
National Trust for Scotland
Cause related and CharityPutting NTS in the fundraising frame
National Trust for Scotland – Cause related and Charity
Putting NTS in the fundraising frameThough millions enjoy the iconic landscapes looked after by the National Trust for Scotland, few realise the backbreaking work that goes into maintaining the 400 mile long network of mountain paths. By focusing on a shared love of Scotland’s great outdoors, we created an innovative social media idea allowing supporters to spread the love and play an active role in the campaign.
Scotrail
AdvertisingGet thrifty with Club 50
Scotrail – Advertising
Get thrifty with Club 50With ScotRail, life (and lots of great travel incentives) begin at 50. Our simple promotional campaign, founded upon customer insight, helped bring low-cost rail travel to Scotland’s over-50s and led to a 150% increase in sales targets.
Skills Development Scotland
Marketing PlanningBuilding a digital world
Skills Development Scotland – Marketing Planning
Building a digital worldScotland’s Digital Technologies sector is booming, but there is a huge shortfall in qualified candidates. Skills Development Scotland (SDS) tasked us to develop a new initiative to address this. One that would guide, attract and nurture the nation’s workforce into embracing the digital world. And leave them with the firm conviction that anything is possible.
Skyscanner
Brand DevelopmentEngineering without borders
Skyscanner – Brand Development
Engineering without bordersAs demand for services grows and financial pressures began to impact, a new approach to the way the City of Edinburgh Council interacts with its residents was needed. ‘Save Time. Do it Online’ was created to shift residents from direct to online Council contact. It increased online traffic by 31% and had a 6:1 ROI.
Surgeons' Hall
Cause related and CharityTelling the bloody truth
Surgeons' Hall – Cause related and Charity
Telling the bloody truthIn 2015 Surgeons’ Hall Museums underwent its first refurbishment since 1908. Our challenge was to create a launch campaign that was in keeping with the Museums’ aim to capture and inspire the imagination of every visitor. It needed to be educational, reverential and even a little bit shocking.
VisitScotland
Marketing PlanningBrilliant breaks are closer than you think
VisitScotland – Marketing Planning
Brilliant breaks are closer than you thinkVisitScotland needed an innovative approach to tourism marketing to break down misconceptions and inspire action. The strategy was simple: drive new visitors and converts online, thereby making them one step closer to booking a short break in Scotland. Brilliantly simple and effective.
Skills Development Scotland
Public SectorBuilding a digital world
Skills Development Scotland – Public Sector
Building a digital worldScotland’s Digital Technologies sector is booming, but there is a huge shortfall in qualified candidates. Skills Development Scotland (SDS) tasked us to develop a new initiative to address this. One that would guide, attract and nurture the nation’s workforce into embracing the digital world. And leave them with the firm conviction that anything is possible.
Len's Self Storage
Digital StrategyStorage Wars
Len's Self Storage – Digital Strategy
Storage WarsLen Lothian U-Store, an Edinburgh-based family storage business, needed a dynamic new marketing campaign with a digital focus to reinvigorate activity following the recession. We duly delivered. The new brand identity and website resulted in a customer increase of 35% and led to the best year in business for a decade.
Food Standards Scotland
AdvertisingWhen Santa got stuck on the toilet
Food Standards Scotland – Advertising
When Santa got stuck on the toiletChristmas is a wonderful time of year. But to say things can get a bit hectic would be putting it mildly. With extended families, overcrowded kitchens and cooking unfamiliar food to contend with, contracting food poisoning is much higher. We were tasked with keeping everyone safe over Christmas. Needless to say, our campaign had all the trimmings.
Surgeons' Hall
Tourism, Leisure & SportTelling the bloody truth
Surgeons' Hall – Tourism, Leisure & Sport
Telling the bloody truthIn 2015 Surgeons’ Hall Museums underwent its first refurbishment since 1908. Our challenge was to create a launch campaign that was in keeping with the Museums’ aim to capture and inspire the imagination of every visitor. It needed to be educational, reverential and even a little bit shocking.
VisitScotland
Tourism, Leisure & SportBrilliant breaks are closer than you think
VisitScotland – Tourism, Leisure & Sport
Brilliant breaks are closer than you thinkVisitScotland needed an innovative approach to tourism marketing to break down misconceptions and inspire action. The strategy was simple: drive new visitors and converts online, thereby making them one step closer to booking a short break in Scotland. Brilliantly simple and effective.
Our Star people
Caroline Olechowski
Rising Agency Star
The Union
Agency of the Year
Sarah Rowe
Agency Star of the Year
And our Star Clients
Royal College of Surgeons of Edinburgh
Chairman’s Award for First Time Entrant
Skills Development Scotland
Chairman’s Award for First Time Entrant
Len Lothian
Chairman’s Award for SME