13
Apr

UNION AND UNION DIRECT SHORTLISTED FOR 2017 STAR AWARDS

Nominations for the 2017 Marketing Star Awards have been released and The Union, together with sister company Union Direct, have been nominated a staggering 19 times in total, the highest number of nominations for any agency. The awards, run by the Marketing Society, are Scotland’s premier marketing event, recognising marketing effectiveness across numerous categories.

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9
Feb

INSPIRING THE NEXT GENERATION THROUGH STEM

Union Connect have created a dual field and partnership campaign for the Scottish Government to increase the number of people considering a career in teaching STEM subjects in Scottish high schools. Science, Technology, Engineering and Mathematics are crucial to Scotland’s future economic prosperity, yet many potential applicants perceive a lack of available jobs, or that alternative career options are more attractive. Yet teaching STEM subjects can be inspiring and rewarding for both teacher and pupil.

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9
Jan

NEW TV CAMPAIGN TO PROMOTE FINANCIAL HEALTH SERVICE

The Union’s new TV ad for the Scottish Government’s Scottish Financial Health Service has just launched. The service is a new online portal that provides a gateway to financial help and advice to people living in Scotland. A website where users can access the information and support they need, no matter their financial issues.

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2
Aug

THE UNION RE-APPOINTED TO HANDLE ORGAN DONATION ADVERTISING

The Scottish Government has reappointed The Union to handle its Organ Donation advertising. The Scottish Government has set a target to double the amount of registered organ donors in Scotland in the next five years. The Union has worked on the campaign for the last three years, producing the award-winning ‘Kill Jill’ campaign which secured an IPA Effectiveness Gold.

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2
Dec

UNION CREATES TV SPOT AS PART OF SCOTTISH GOVERNMENT’S CAMPAIGN TO HELP TACKLE DEBT

The Union has just completed a TV commercial as part of the Scottish Government’s push to promote the National Debtline (0808 808 4000) which is designed to help Scots facing debt problems in the current financial downturn. The 30 second TV ad features the ‘Debt Monster’ a creature that gets larger and larger when ignored, reaching terrifying proportions. However when faced the ‘Debt Monster’ is faced, it becomes smaller and more manageable. The commercial ends with the advice to call the National Debtline for help and advice. The campaign will be supported by online advertising, a website and leaflets in key outlets.

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1
Aug

THE UNION AND NU MEDIA SECURE PLACE ON SCOTTISH EXECUTIVE ROSTER

The Union has been successful in securing its place on the Scottish Executive creative agency roster after a major contract review by the Scottish Executive. For the first time, a creative agency roster will handle the advertising requirements of Historic Scotland, NHS24, Quality Meat Scotland, Scottish Enterprise, Scottish Executive and VisitScotland.

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