13
Apr

UNION AND UNION DIRECT SHORTLISTED FOR 2017 STAR AWARDS

Nominations for the 2017 Marketing Star Awards have been released and The Union, together with sister company Union Direct, have been nominated a staggering 19 times in total, the highest number of nominations for any agency. The awards, run by the Marketing Society, are Scotland’s premier marketing event, recognising marketing effectiveness across numerous categories.

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27
Mar

UNPRECEDENTED HISTORY BUG GRIPS SCOTLAND

Doctors in Scotland are at a loss to explain the outbreak of a bug that’s spreading rapidly across the country and affecting thousands. Celebrated TTNN news anchor Casey Kaplinksi, who broke the story, said: “I’ve covered Watergate, Reagan’s inauguration and the moon landing but the History Bug is possibly the biggest story of them all.”

The source of the bug has been traced to over 70 sites across Scotland – all owned and managed by Historic Scotland. The experts there are calling it THE HISTORY BUG and are encouraging people to see the symptoms at getthebug.scot or report it using the hashtag #getthebug.

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21
Mar

GONGS GALORE AT 2017 TRAVEL MARKETING AWARDS

The Union has been awarded at the prestigious 2017 Travel Marketing Awards, held at the Grosvenor House Hotel in London. The agency won three awards for work on VisitScotland’s global advertising and marketing account. A Bronze was awarded for Best Use of Video, and another Bronze for Best Use of Content, plus the Gold for Integrated Campaign of the Year (over £1m spend).

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18
Oct

UNION WELCOMES WORLDWIDE PARTNER AGENCIES TO EDINBURGH

The Union in Edinburgh is hosting the 2016 EMEA Worldwide Partners Inc. (WPI) regional agency meeting this week. 40 delegates from independent partner agencies in Europe, Middle East and Africa will gather in the capital city for three days of conference time. Delegates will hear from speakers including Paul Bainsfair, Director General of the IPA, Charles Smith, Director of Marketing at VisitScotland, Pippa Goodman of the Future Foundation and Dan Southern of Contagious Communications.

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14
Oct

UNION TOPS 2016 SCOTTISH CREATIVE AWARDS

The Union has topped the table at the 2016 Scottish Creative Awards, held in Glasgow this month. The agency won seven Awards and seven Commendations at the annual event which celebrates the best in Scottish advertising, design, digital communications and marketing.

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1
Sep

UNION LEAD NOMINATIONS FOR THE 2016 SCOTTISH CREATIVE AWARDS

The Union is delighted to hear that the agency has been nominated no less than 27 times in 20 categories for the upcoming 2016 Scottish Creative Awards. Numerous Union clients are nominated, some several times.

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4
Aug

NEW WEBSITE FOR CALEDONIAN BREWERY LAUNCHES

The Union’s new website for Caledonian Brewery has just launched in conjunction with their sponsorship of the 2016 Edinburgh Fringe Festival. Building on the brewery’s ‘Adventure Awaits’ platform, also developed by The Union, the new site showcases the breweries range of beers and their incredible story.

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10
Jun

STARRY NIGHT FOR THE UNION AT MARKETING AWARDS

The Union enjoyed another good night at the 2016 Marketing Star Awards, held at a dinner in Edinburgh last night. Over 550 guests gathered for the premier event in the Scottish marketing calendar. The Union won a Gold, four Silvers and two Bronze awards across a number of clients.

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16
May

UNION LEADS THE WAY WITH 15 STAR NOMINATIONS

The Union has secured 15 nominations for the 2016 Marketing Society Scotland Star Awards. Categories nominated in include Brand Development, Integrated Marketing, Marketing Planning (x2), Digital Strategy, Advertising (x2), Cause Related & Charity, Public Sector (x3), Tourism Leisure & Sport (x2) and Retail.

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10
Feb

EUAN AULD AND PAUL McDONALD PROMOTED TO DEPUTY CREATIVE DIRECTORS

The Union is delighted to announce the promotion of Euan Auld and Paul McDonald to Joint Deputy Creative Directors of the agency. Euan and Paul have produced some of The Union’s best work in the last 6 years. Their creativity in the last 12 months for the global VisitScotland campaign in particular has demonstrated a maturity that cements their position as one of the top creative forces in Scotland.

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10
Dec

NEW SMOKE ALARM AD TAKES THE BREATH AWAY

Our new social media campaign for The Scottish Fire and Rescue Service encourages people to get a smoke alarm this winter. With over 5000 house fires a year in Scotland, the need is as great as ever.

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5
Feb

HARDIE AND HART PROMOTED IN UNION MANAGEMENT SHUFFLE

The Union has announced that Kyle Hardie has been promoted to the role of managing director and Ian McAteer, who has held the role of MD since 1996, becomes chairman of the agency.

The move follows Hardie’s promotion to the agency’s board of directors in 2011 and at that time taking on the role of deputy managing director. As MD he will be responsible for day-to-day running of the business as well as heading up the agency’s account management team and leading on some of the agency’s key clients.

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24
Jan

UNION REVEALS REBRANDING WORK FOR FOUNDATION SCOTLAND

Foundation Scotland, formerly The Scottish Community Foundation, has worked with The Union on a rebrand project, including a new name and visual identity. As well as the new identity the Foundation has also introduced a new strapline – ‘Where philanthropy meets community’ – in order to clarify the depth and breadth of the Foundation’s work.

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7
Aug

UNION CELEBRATES 10th BIRTHDAY

The Union celebrated its 10th anniversary in business with a party. Held at the agency’s offices in Inverleith Terrace, 250 guests enjoyed an evening of entertainment and food, as the offices were converted into a nightclub for the event.

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4
Apr

UNION USES PINT-SIZED JOCKEY TO ADVERTISE JOHN SMITH’S SPONSORSHIP OF THE GRAND NATIONAL

The Union created a new piece of trade adverting to highlight John Smith’s sponsorship of the John Smith’s Grand National. The event is the UK’s largest single sporting event, and the deal is further evidence of S&N UK’s commitment to the UK’s number one ale.

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2
Nov

UNION EVOKES GOLDEN AGE OF TRAVEL FOR SCOTTISH & NEWCASTLE INTERNATIONAL

The Union has launched a new global press and direct marketing campaign for Scottish & Newcastle International. Briefed earlier this year to develop a campaign to increase the profile of S&N in the international travel retail arena, The Union has created a series of iconic images that mimic the timeless travel posters of the 1920s and 30s.

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4
Oct

UNION MOVES INTO A NEW HOME

The Union has moved from its offices in Rodney Street, where it has been based since 1997. The agency has purchased new offices in Inverleith Terrace – a church building previously owned by the Church of Scotland. The new offices will be filled with over 60 staff from The Union, plus the direct marketing and internet divisions of the business.

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1
Jan

UNION SECURES THE NATIONAL GALLERIES OF SCOTLAND ACCOUNT

The Union has secured The National Galleries of Scotland’s advertising account. The account includes The National Gallery of Scotland, The Scottish National Gallery of Modern Art, the Dean Gallery and the National Portrait Gallery. The first work undertaken by The Union will be a cross media campaign for the world’s first exhibition of Rembrandt’s Women.

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1
Mar

THE UNION OPENS FOR BUSINESS

The Union Advertising Agency was launched today in Edinburgh. The business is founded and backed by three former Faulds Advertising Directors, Joint Creative Directors Andrew Lindsay and Simon Scott, and Client Services Director Ian McAteer. The three leave the agency with immediate effect and have opened offices in 1 St Colme Street, Edinburgh.

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