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Fresh off the back of an enthralling IPA talk by SXSW veteran Nigel Gwilliam, our very own Deepali Chhabra explores the ethical considerations of using AI to uncover untapped markets. Is it moral? Or are there some people who should simply be left alone?
We also have news on how Google is using AI to evaluate ads for scams and election manipulation, and the latest on what's being done to prepare today's youth for tomorrow's AI-driven workforce.
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By Deepali Chhabra, Marketing Manager,
Union Digital
This month's thought piece delves into the dark side of data, exploring the use of AI and the moral quandaries lurking behind every targeted ad and digital trend.
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"Suzie Edge's book, 'Vital Organs,' examines history's most remarkable body parts. From Queen Victoria's famous armpits to Percy Shelley's indestructible heart, readers are invited to consider how moments of humanity can impact others and shape a legacy. As we edge closer to a digital-first world, human connection is at a threshold of becoming a lost skill. While we might not be royalty or poets, we can step over that threshold and make connections and legacies — especially with clients and colleagues."
Emily Scott, Senior Account Manager, Union Direct
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This month we were off running, swimming, and riding with our client Cigna Healthcare, promoting their insurance products with a lung-busting triathlon activation, which started in the London Aquatic Centre, and finished in Belgium.
Find out more about the event
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