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With one eye on the sales and the other on our bank balances, it might be a tricky festive season for many of us. As we all start budgeting for the most expensive month of the year, this month's THUNK is looking at what our Mood of the Nation report tells us about the struggles of managing household budgets and who is taking on the role of Chief Financial Officer at home (spoiler: it's women).
We're also looking at how to get the most bang for your buck when it comes to marketing budgets, and whether now is the time to put more eggs in the long-term branding basket.
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Our Mood of the Nation report highlighted deep anxiety about the cost of living. Kirsty North, Account Director at Union Direct, has taken a closer look at the findings to see how women are leading the way in making sure ends meet.
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Our 'Mood of the Nation Report' has set out to capture how the cost of living crisis is impacting on people living in Scotland.
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