Thunk
Every month we scour the deepest, brightest recesses of the web for the most insightful, provocative and innovative thinking.
Jun
23
Our thunking
Likability is dead
By Emily Thomas - Account Executive, The Union
A short history of cancel culture and how brands can avoid it Once upon a time it seemed humanising your brand was key to connecting to your customer. Take the […]
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Jan
23
Our thunking
How AI is already changing the game
By Neil Foster - Copywriter, The Union
Artificial intelligence (AI) is rapidly changing the advertising industry by providing new ways to target and personalise advertising campaigns. With its ability to analyse large amounts of data and […]
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