![hero](https://union.co.uk/wp-content/uploads/2015/06/48-sheet-2-Version-21.png)
Red &
Ready
McEwan's Red Launch
From the status of an iconic Scottish brand McEwan’s had lost its way in recent years. However under new ownership the brand sought a new direction and re-ivigoration. The Union were briefed to help develop a new product and launch this across Scotland. Time was of the essence; the project had to be completed within six months. Working closely with the client, a new beer was created – named McEwan’s RED by The Union – and everything from packaging, fonts, point-of-sale, advertising, field marketing and website was implemented by the agency. The launch was successful, giving the brand new life and appealing to a new, younger audience. The campaign also won two prestigious Gold Marketing Star awards – for Brand Development and Food & Drink.
Client | McEwan's Beer Company
Sector | Drink
Discipline | Brand Design • Broadcast • Design • Field Marketing • Integrated Marketing • Outdoor • Packaging Design • Sales Promotion • Web Design & Build
Year | 2014
View work from this campaign:
![](https://union.co.uk/wp-content/uploads/2015/06/mcewans-redcarpet-1.jpg)
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![](https://union.co.uk/wp-content/uploads/2015/06/mcewans-redcarpet-2.jpg)
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![](https://union.co.uk/wp-content/uploads/2015/06/RED-CAN-RENDER-HEAD-WHITE-2.png)
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![](https://union.co.uk/wp-content/uploads/2015/06/multipack-head-resized1-Version-2.jpg)
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![](https://union.co.uk/wp-content/uploads/2015/06/mcewans-poster.jpg)
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![](https://union.co.uk/wp-content/uploads/2015/06/mcewans-promotion.jpg)
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![](https://union.co.uk/wp-content/uploads/2015/06/mcewans-redcarpet-2.jpg)
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![](https://union.co.uk/wp-content/uploads/2015/06/mcewans-fieldmarketing.jpg)
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![](https://union.co.uk/wp-content/uploads/2015/06/McEwans-TV-Thumb.png)
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