![hero](https://union.co.uk/wp-content/uploads/2015/07/NLS-whaslike-hero-1024x512.jpg)
Eureka &
Idea
Wha's Like Us
After a competitive tender The Union were tasked with promoting the National Library of Scotland’s exhibition on Scottish invention – “Wha’s like us”. The budget was modest, but we didn’t want the campaign to be modest. With a cheeky and humorous tone of voice we presented famous Scottish inventions in a new light – across all media – including a specially built demonstration box. We even had member of staff Alfie demonstrating anaesthesia in St Andrews Square, Edinburgh, for a day. The campaign was carried into the retail environment, with specially packaged marmalade and shortbread reminding visitors of Scotland’s culinary innovation. The campaign’s inventiveness paid off – the exhibition succeeded in recording the largest numbers of visitors ever for the client.
Client | National Library of Scotland
Sector | Education • Entertainment • Public Sector • Tourism & Leisure
Discipline | Ambient • Design • Field Marketing • Integrated Marketing • Outdoor • Packaging Design • Print
Year | 2014
View work from this campaign:
![](https://union.co.uk/wp-content/uploads/2014/12/Anaethesiacrop.jpg)
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![](https://union.co.uk/wp-content/uploads/2014/12/Dollycrop.jpg)
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![](https://union.co.uk/wp-content/uploads/2014/12/Floorvinylcrop.jpg)
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![](https://union.co.uk/wp-content/uploads/2014/12/Marmaladecrop.jpg)
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![](https://union.co.uk/wp-content/uploads/2014/12/Shortbreadcrop.jpg)
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![](https://union.co.uk/wp-content/uploads/2014/12/phoneboxcrop.jpg)
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![](https://union.co.uk/wp-content/uploads/2014/12/Dollycrop1.jpg)
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![](https://union.co.uk/wp-content/uploads/2014/12/Jekylcrop.jpg)
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![](https://union.co.uk/wp-content/uploads/2014/12/Maccrop.jpg)
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![](https://union.co.uk/wp-content/uploads/2014/12/Marmaladecrop1.jpg)
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![](https://union.co.uk/wp-content/uploads/2014/12/PeterPancrop.jpg)
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![](https://union.co.uk/wp-content/uploads/2014/12/Telephonecrop.jpg)
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![](https://union.co.uk/wp-content/uploads/2014/12/Tyrecrop.jpg)
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