Cops &

New Taggart Series

The challenge was to create a simple but visually striking campaign that shook the apathy out of a cynical audience and help reposition STV’s Taggart, a long-running television institution, as the granddaddy of all police shows. With a 35% increase in viewing figures we succeeded in bringing it back with a bang and made it as credible and watchable as when it first aired in 1984.

Client  |  

Sector  |   • 

Discipline  |   •  •  •  •  • 

Year   |   2010

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