![hero](https://union.co.uk/wp-content/uploads/2014/12/Taggart-Campaign-Hero.jpg)
Cops &
Robbers
New Taggart Series
The challenge was to create a simple but visually striking campaign that shook the apathy out of a cynical audience and help reposition STV’s Taggart, a long-running television institution, as the granddaddy of all police shows. With a 35% increase in viewing figures we succeeded in bringing it back with a bang and made it as credible and watchable as when it first aired in 1984.
Client | STV
Sector | Entertainment • Media
Discipline | Ambient • Broadcast • Online Marketing • Outdoor • PR • Social Media
Year | 2010
View work from this campaign:
CRIME SCENE TV
![](https://union.co.uk/wp-content/uploads/2014/12/TV-Vimeo-Thumbnail.jpg)
PLAY
Watch Now
OUTDOOR
![](https://union.co.uk/wp-content/uploads/2014/12/adgates-thumbnail.jpg)
VIEW
View
BUILDING WRAP
![](https://union.co.uk/wp-content/uploads/2014/12/building-wrap-thumbnail.jpg)
VIEW
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ONLINE PAGE TAKEOVER
![](https://union.co.uk/wp-content/uploads/2014/12/Taggart-Takeover-thumbnail.jpg)
VIEW
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TWITTER ACCOUNT
![](https://union.co.uk/wp-content/uploads/2014/12/STV-Taggart-Twitter-Grid.jpg)
VIEW
View