Childhood obesity is a serious health issue in the UK. A key factor is a lack of education amongst parents who are not aware how early diet is essential to good health. The National Obesity Forum is a charity which aims to inform, persuade and lobby for better health outcomes. The Union in Leeds were briefed to develop some newsworthy and eye-catching posters for the charity and this striking images was the result. Not only did the campaign get an important issue on the agenda, the posters also won a raft of creative awards in recognition of the dramatic way in which the message was conveyed.