Child Protection Line
Protecting vulnerable and abused children is so difficult because most abuse and neglect happens behind closed doors. However we all can play our part, just by keeping our eyes and ears open and spotting the child that might be in trouble. The one that’s left out alone late at night. The one that seems withdrawn and quiet. The Union were briefed by the Scottish Government to build public awareness of the Child Protection Line, and encourage the public to play their part. With a groundbreaking technique, using specially cut vinyls, we dressed public phone boxes so that it looked like the children were real. The impact was immediate and calls increased – which sadly is a sign of success. The campaign also picked up numerous awards and PR attention, which helped amplify the message.