Life after sight loss

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Client
Sight Scotland Veterans
Sectors
Charity
Health
Year
2022

By focusing on a new way of thinking about sight loss this campaign for Sight Scotland Veterans sparked a record number of enquiries for the charity. It was a celebration of life. Most importantly, it resulted in more visually-impaired veterans waking up with a renewed sense of optimism about their future and the tools to live a fulfilling life. An incredibly rewarding piece of work for everyone involved. 

[ THE CHANGE ]

1042% increase in referrals from previous campaign

45% increase in enquiries compared to previous campaign

Two men standing facing to camera campaign posters
Woman on ad campaign poster for sight loss