Advertising
Advertising, unlike many other forms of marketing communication, has to feed on scraps. A poster might only gain attention for three seconds. TV and radio ads have 30 seconds to tell a story. And online, those first four seconds on mobile are critical. We have made it our business to become experts in conveying a persuasive message in the most limited time frame. We adhere to Bill Bernbach's view that "If no-one notices your advertising, everything else is academic". We make sure it's noticed.
