Ace the schuhlace

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Ace the schuhlace debuted at Forwards Festival in Bristol. This integrated experiential, digital, and PR campaign activation increased brand awareness, boosted brand sentiment, and drove ROI by increasing future purchase consideration with students. 

The festival organisers hailed the schuh brand experience as the most popular on site, becoming an instant hit with festival goers, with large queues waiting to participate (and fall off) across the weekend.

[ THE CHANGE ]

252,000 social media reach

12 mins average dwell time

Roof banner for Schuh
Man wearing green hoodie with Schuh logo
Four girls standning in field, in front of baner stand wearing green hoodies with logo and carrying branded logo bags
Branded logo bags for Schuh
Woman playing a large scale game of skill
Banner stand surrounded by people watching display
people speaking to person in green hoodie
Person trying the skill trampoline game