Our news

If you feel inclined and have the time on your hands, dip your toe into our news archive. This is also home to THUNK, where you can browse our monthly thought leadership articles and fire up those neurons.

Feb 2025

Thunk

Read more
person spreading jam / jelly onto bread with peanut butter

Brand collaboration: True connection stands the test of time

Brand collaborations in all their forms are proving to be more than just a fling. They are ...

Jan 2025

Thunk

Read more
2025 logo with sun in background

Why 2025 is the new 2016

Remember the summer of 2016?  For many, it felt like a golden moment—a time when the air was...

Dec 2024

Thunk

Read more
year 2025 displayed over different topical images

Hype or here to change? The Union’s 2025 predictions

We may not have magic crystal balls to predict future lottery numbers but we dedicate ourselves to...

Nov 2024

Thunk

Read more
person in kilt with sporran

Humility, Advertising, and Our National Identity

How can a country famed for invention have such a problem with confidence?

Nov 2024

Thunk

Read more
Robot hand and human hand reaching out to touch with AI in the middle

The mystery of AI and creativity: A problem to be solved or a magical opportunity?

Is AI going to take over our jobs and leave creativity lifeless? Or can we blend creative minds and...

Oct 2024

News

Read more
Man showing women how to use a digital display unit at train station

Scottish Widows brings the Pension Mirror to life

Scottish Widows has taken their award-winning ‘Pension Mirror’ out on a road trip, to introduce...

Oct 2024

News

Read more
Old woman in a green bumper car driving on the street with her arms in the air

A new journey begins for ScottishPower

‘Journey’ is a brand-spanking new campaign that brings to life ScottishPower’s role in...

Sep 2024

Thunk

Read more
bank note, man looking disappointed on the cover

Fortune favours the brave

Recent studies show that, worse than being simply uninspiring, ‘dull’ marketing campaigns are...

Sep 2024

Thunk

Read more
Various fringe posters for acts

What’s the Fringe zeitgeist this year?

Observations from an Edinburgh Festival Fringe reviewer

Aug 2024

News

Read more
woman on surf board

Lost Shore’s site goes live as resort gears up for launch

The e-commerce website for the new Lost Shore Surf Resort went live yesterday....

Aug 2024

Thunk

Read more
Rainbow colours over a lizard

Are we taking Pride for a ride?

During the month of Pride, the streets of Edinburgh were bursting with joy, resistance and...

Jul 2024

News

Read more
Man looking through two awards in the shape of a star

Union success at 2024 Marketing Star Awards

The Union experienced another successful night at the annual Marketing Society Star Awards, held at...

Ready to
work with us?