Our news

If you feel inclined and have the time on your hands, dip your toe into our news archive. This is also home to THUNK, where you can browse our monthly thought leadership articles and fire up those neurons.

Apr 2025

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The Marketing Society logo

Union leads the way with 15 nominations at the 2025 Star Awards

The Union has secured 15 nominations across 11 categories for this year’s Marketing Society...

Mar 2025

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Three floating robots, with search text on their faces

Is the rise of AI the demise of search engine marketing?

2025 marks an unusual year for me. It’s been 10 years since I started my career as an SEO...

Feb 2025

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person spreading jam / jelly onto bread with peanut butter

Brand collaboration: True connection stands the test of time

Brand collaborations in all their forms are proving to be more than just a fling. They are ...

Feb 2025

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Stayin’ alive. Is there a secret to longevity in business?

Jan 2025

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2025 logo with sun in background

Why 2025 is the new 2016

Remember the summer of 2016?  For many, it felt like a golden moment—a time when the air was...

Dec 2024

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Hype or here to change? The Union’s 2025 predictions

We may not have magic crystal balls to predict future lottery numbers but we dedicate ourselves to...

Nov 2024

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person in kilt with sporran

Humility, Advertising, and Our National Identity

How can a country famed for invention have such a problem with confidence?

Nov 2024

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Robot hand and human hand reaching out to touch with AI in the middle

The mystery of AI and creativity: A problem to be solved or a magical opportunity?

Is AI going to take over our jobs and leave creativity lifeless? Or can we blend creative minds and...

Oct 2024

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Man showing women how to use a digital display unit at train station

Scottish Widows brings the Pension Mirror to life

Scottish Widows has taken their award-winning ‘Pension Mirror’ out on a road trip, to introduce...

Oct 2024

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Old woman in a green bumper car driving on the street with her arms in the air

A new journey begins for ScottishPower

‘Journey’ is a brand-spanking new campaign that brings to life ScottishPower’s role in...

Sep 2024

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Fortune favours the brave

Recent studies show that, worse than being simply uninspiring, ‘dull’ marketing campaigns are...

Sep 2024

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What’s the Fringe zeitgeist this year?

Observations from an Edinburgh Festival Fringe reviewer

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