We are Union Insight

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As client’s challenges and the world they operate in become ever more complex, we believe the best way to tackle these is greater knowledge and understanding. That's why we have Union Insight.

Union Insight is our dedicated research and insight function, leveraging expertise from across the Union group to deliver audience-led, data-driven understanding through rigorous primary and secondary research. Our team of experienced researchers and analysts specialize in both quantitative and qualitative disciplines, ensuring a comprehensive approach.

By engaging directly with people we uncover valuable, actionable insights—whether it's understanding existing customers, gauging public opinion, or testing new ideas. This clarity and data-driven understanding empower you to make informed strategic decisions with confidence.

Our services

Qualitative Research

Qualitative research studies that help you understand your audience by asking them directly or observing how they behave. These provide detailed in-depth insight into their thinking, motivations, behaviours and attitudes.

Quantitative Research

Insightful quantitative research studies that help you understand your audience by providing hard data on their behaviours, motivations, and attitudes.

Our work

Zero Waste Scotland

Understanding perceptions and attitudes towards the Deposit Return Scheme

Sector: Public Sector

Services: Quantitative Research

Zero Waste Scotland

Brand tracker survey

Sector: Public Sector

Services: Quantitative Research

Seafood Scotland

How to promote the Scottish seafood industry

Sector: Public Sector

Services: Qualitative Research | Quantitative Research

Food Standards Scotland

Brand tracker survey

Sector: Public Sector

Services: Quantitative Research

Hymans Robertson

Developing buyer personas to inform web functionality and digital marketing strategy

Sector: Financial

Services: Qualitative Research

Royal Zoological Society of Scotland

Creating user centric design through deep exploration of RZSS’s users and their needs

Sector: Charity

Services: Qualitative Research

Zero Waste Scotland

Understanding how Zero Waste Scotland can better engage the nation

Sector: Public Sector

Services: Qualitative Research

Our people

Change is only made possible by the talent and passion of our people, and their innate willingness to collaborate to make our ideas stronger. Radiators, never drains.