Qualitative Research

Our in-house team designs and develops qualitative research studies that meet your specific objectives. These studies cover research into your existing customers or your wider audience segments. 

Our proven process starts with an exploration of your objectives to ensure we design a research approach that meets them as effectively as possible. We will recommend the best research approach for your needs that will typically draw from these main services:

• Focus groups
• In-depth interviews
• Online forums, diary and tasks
• Remote online groups / depths
• Workshops