Brand Purpose and Positioning

We help clients identify their core brand purpose and positioning - providing a springboard for all brand development, experience and communications. We do this using research and insight so that our proposals are inspirational, enduring and rooted in truths.

Without a clearly defined, understood and articulated 'purpose' a brand will never be able to optimise buy-in or traction. This is as important for internal as it is for external audiences. That is why we work with clients to ensure that their brand (whether time-served or embryonic) is in tune with itself, the market and the bigger picture. We adopt a rigorous approach to understanding where a brand has come from but more importantly where it wants to be, and how it can reach its full potential. Our outputs map the way ahead and provide the tools and guidelines to get there.