Give yourself time

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Client
Scottish Fire & Rescue Service
Sectors
Public Sector
Services
Advertising
Year
2014

With over 5,000 house fires every year in Scotland, the need to install a smoke alarm is as great as ever. That inexpensive device could save the lives of the people you care most about. 

This film for the Scottish Fire & Rescue Service dramatises that point as simply and starkly as possible. Without a smoke alarm to warn you, the time you have to gather your children, find a way out when rooms are thick with smoke and get to safety, might come to down to one breath. A smoke alarm ensures it won't be your last.