We are Union Data

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We help our clients harness the power of data to improve their marketing effectiveness. We call this approach Data Sharpening – the clever use of data to sharpen the focus of your marketing on your target audience.

We do this by understanding the data you already have, what additional data can help you meet your objectives, and how to stay on the right side of data compliance laws.

Uncovering meaningful insights from your data will help maximise the way you use your assets, refine your marketing strategy based on what you discover about yourself and your audience, and ultimately lead to better, more informed business decisions.

Our services

Audience Segmentation

We analyse, profile and dig deep into data to reveal insights into customer bases; and by segmenting into distinct groups allow our clients' marketing to have more focus, effect and value.

Customer Profiling

Customer profiling is a tool we use to better understand the motivations and behaviour of your customers and to help inform your marketing strategy. It is crucial for creating data-driven customer personas.

Data Analytics and Insight

We use data to help our clients understand their business. We analyse it, re-engineer it, make it accessible and visible, to generate the insights to allow them to make better data-driven decisions.

Data Compliance

We help our clients stay on the right side of GDPR and other data compliance laws and regulations. A vital pre-requisite to any project or process that uses personal data.

Data Exploration

We use our many years of knowledge to explore your data and technology stacks, highlighting the gaps, and identifying opportunities to improve your use of data to become a more modern data-driven organisation.

Data Management

We design and implement customer data management solutions around our client’s needs. Ensuring we deliver solutions that help you in the here and now but which are also future-proofed to meet your future needs.

Data Marketing Strategy

We adopt a Test and Learn approach to ensure all your marketing has specific goals and targets in place and that you measure and optimise everything correctly and, because all marketing is ultimately a test, you learn as much as you can as you go.

Data Science & Predictive Modelling

We leverage data science techniques to analyse, model and understand your data so we can predict customer behaviours.

Our work

Worldwide Cancer Research

Making a clean sweep

Sector: Charity | Health

Services: Customer Profiling | Data Analytics and Insight | Data Management

Food Standards Scotland

Changing the conversation

Sector: Food | Health | Public Sector

Services: Advertising | Experiential and Field Marketing | Integrated Marketing | Partnership Marketing | Social Media

Our people

Change is only made possible by the talent and passion of our people, and their innate willingness to collaborate to make our ideas stronger. Radiators, never drains.