Success likes it here

The role of Scottish Development International (SDI) is to attract inward investment to Scotland. In recent years SDI has turned to online marketing to drive efficiencies – ideal for a widely spread and highly niche target audience. But attracting inward investment is a tough ask – there are so many competitors out there often undercutting SDI to land overseas business contracts. While the financials are important, we also wanted to remind our audience that innovation, passion and ingenuity are, in the long run, more important. Our campaign took the familiar and gave it a twist to remind our audience that Scotland is a modern country that brims with invention and creativity.