A Loch Ness monster

Whilst working for Baxters Food Group we discovered, by chance, that they were one of the main sponsors of The Loch Ness Marathon. 

The combination of monster and trainer lent itself to a rather elegant and iconic visual solution, one that swiftly captured the imagination and helped the client leverage extra media value from the sponsorship. 

Almost 20 years later and it’s still being extensively used on T-shirts, posters and event collateral.