Making a difference

We created a multi-channel campaign to recruit much needed new panel members for Children's Hearings Scotland. It demonstrated in a very visual way the important role people can play in protecting a helpless child. The creative appealed on an emotional level and jolted potential candidates into making a positive change. Working across a range of media from print to interactive banners, the recurring message for our audience was that they were all that stood between victim and perpetrator. Provocative but deeply effective.