Flexing our skills for a global healthcare company

Cigna UK HealthCare offers cutting-edge healthcare plans for large employers who need choice, experience and technological innovation. Their research found that small and medium businesses weren’t getting a good deal on corporate health cover. 

Cigna’s solution was Health Flex, a flexible health cover option for SMEs that could bend to meet individual employee needs. To launch it, they needed a creative solution that would make an impact, demand brokers’ attention and showcase the uniqueness of the product. Focusing on the product’s flexibility, we themed our messaging around yoga and wellbeing, and delivered printed mats to key brokers with the message that they now have a product that they can bend and twist into shape to meet their clients’ needs. Namaste.