Changing the scenery

For many potential tourists, Scotland has an appealing image. Yet beyond castles and lochs, their perception is rather vague, which is why the country doesn’t sit top of mind when choosing a place to visit. We tackled that by bringing to life the unique emotional pull of stunning countryside, immersive history and engaging people. But our strategy of 'surprise and delight' allowed us to weave in those modern, unexpected elements that also positioned Scotland as a vibrant, dynamic and progressive country. A country with an inimitable spirit of its own.