13
Jun

HUGH BURKITT ON UNION’S AGENCY OF YEAR ACCOLADE

Hugh Burkitt, Global Ambassador and former CEO of the Marketing Society, explains why The Union was named Star Agency of the Year at last week’s Marketing Star Awards in Glasgow. The Union won 5 Golds, 4 Silvers and 5 Bronzes at the awards, which was attended by over 500 industry professionals. The agency last won the Agency of the Year accolade in 2015.

Read more >>

12
Jun

UNION NAMED 2017 AGENCY OF THE YEAR

The Union has been named 2017 Star Agency of the Year at the Marketing Society Star Awards in Scotland. The agency, together with sister agency Union Direct, collected 4 Golds, 5 Silvers and 4 Bronzes on the awards night. The event was held at the SWG3 venue in Glasgow, a gathering of over 500 marketing people, both agency and clients. Scottish comedian Susan Calman was the host for the evening.

Read more >>

13
Apr

UNION AND UNION DIRECT SHORTLISTED FOR 2017 STAR AWARDS

Nominations for the 2017 Marketing Star Awards have been released and The Union, together with sister company Union Direct, have been nominated a staggering 19 times in total, the highest number of nominations for any agency. The awards, run by the Marketing Society, are Scotland’s premier marketing event, recognising marketing effectiveness across numerous categories.

Read more >>

7
Apr

McEWAN’S CONNECTS WITH LOYAL EXPORT DRINKERS

Union Connect have been working with the lovely people at The McEwan’s Beer Company to develop an on-pack promotion that rewards loyal McEwan’s Export drinkers. Export devotees will have the chance to win a Limited Edition McEwan’s T-shirt by inputting a unique code online. The promotion will feature on more than 400,000 promotional packs of McEwan’s Export in major stockists such as Asda, Sainsbury’s, Morrisons and Tesco. McEwan’s Export is the UK’s No.2 selling premium canned ale.

Read more >>

6
Apr

NEW PROSTATE SCOTLAND WEBSITE LAUNCHED

As part of prostate cancer awareness month Prostate Scotland, has launched a new website to provide information about prostate cancer and disease, its symptoms and treatments. The website, designed and built by Union Digital, (www.prostatescotland.org.uk) provides a wealth of information for people with prostate disease as well as prostate cancer, is aimed at men and their families.

Read more >>

27
Mar

UNPRECEDENTED HISTORY BUG GRIPS SCOTLAND

Doctors in Scotland are at a loss to explain the outbreak of a bug that’s spreading rapidly across the country and affecting thousands. Celebrated TTNN news anchor Casey Kaplinksi, who broke the story, said: “I’ve covered Watergate, Reagan’s inauguration and the moon landing but the History Bug is possibly the biggest story of them all.”

The source of the bug has been traced to over 70 sites across Scotland – all owned and managed by Historic Scotland. The experts there are calling it THE HISTORY BUG and are encouraging people to see the symptoms at getthebug.scot or report it using the hashtag #getthebug.

Read more >>

24
Mar

UNION CONNECT HELPS ‘CHANGE OUR FUTURE’

Union Connect is back on the road with its thought-provoking field and partnership campaign for Food Standards Scotland (FSS), the public sector food body for Scotland. The ‘Lets Change Our Future’ campaign aims to address the forecasted 40% of adults in Scotland that could be obese by 2030 by encouraging people to reduce the number of unhealthy snacks they eat.

Read more >>

21
Mar

GONGS GALORE AT 2017 TRAVEL MARKETING AWARDS

The Union has been awarded at the prestigious 2017 Travel Marketing Awards, held at the Grosvenor House Hotel in London. The agency won three awards for work on VisitScotland’s global advertising and marketing account. A Bronze was awarded for Best Use of Video, and another Bronze for Best Use of Content, plus the Gold for Integrated Campaign of the Year (over £1m spend).

Read more >>

9
Feb

INSPIRING THE NEXT GENERATION THROUGH STEM

Union Connect have created a dual field and partnership campaign for the Scottish Government to increase the number of people considering a career in teaching STEM subjects in Scottish high schools. Science, Technology, Engineering and Mathematics are crucial to Scotland’s future economic prosperity, yet many potential applicants perceive a lack of available jobs, or that alternative career options are more attractive. Yet teaching STEM subjects can be inspiring and rewarding for both teacher and pupil.

Read more >>

18
Oct

UNION WELCOMES WORLDWIDE PARTNER AGENCIES TO EDINBURGH

The Union in Edinburgh is hosting the 2016 EMEA Worldwide Partners Inc. (WPI) regional agency meeting this week. 40 delegates from independent partner agencies in Europe, Middle East and Africa will gather in the capital city for three days of conference time. Delegates will hear from speakers including Paul Bainsfair, Director General of the IPA, Charles Smith, Director of Marketing at VisitScotland, Pippa Goodman of the Future Foundation and Dan Southern of Contagious Communications.

Read more >>

14
Oct

UNION TOPS 2016 SCOTTISH CREATIVE AWARDS

The Union has topped the table at the 2016 Scottish Creative Awards, held in Glasgow this month. The agency won seven Awards and seven Commendations at the annual event which celebrates the best in Scottish advertising, design, digital communications and marketing.

Read more >>

1
Sep

UNION LEAD NOMINATIONS FOR THE 2016 SCOTTISH CREATIVE AWARDS

The Union is delighted to hear that the agency has been nominated no less than 27 times in 20 categories for the upcoming 2016 Scottish Creative Awards. Numerous Union clients are nominated, some several times.

Read more >>

4
Aug

NEW WEBSITE FOR CALEDONIAN BREWERY LAUNCHES

The Union’s new website for Caledonian Brewery has just launched in conjunction with their sponsorship of the 2016 Edinburgh Fringe Festival. Building on the brewery’s ‘Adventure Awaits’ platform, also developed by The Union, the new site showcases the breweries range of beers and their incredible story.

Read more >>

10
Jun

STARRY NIGHT FOR THE UNION AT MARKETING AWARDS

The Union enjoyed another good night at the 2016 Marketing Star Awards, held at a dinner in Edinburgh last night. Over 550 guests gathered for the premier event in the Scottish marketing calendar. The Union won a Gold, four Silvers and two Bronze awards across a number of clients.

Read more >>

16
May

UNION LEADS THE WAY WITH 15 STAR NOMINATIONS

The Union has secured 15 nominations for the 2016 Marketing Society Scotland Star Awards. Categories nominated in include Brand Development, Integrated Marketing, Marketing Planning (x2), Digital Strategy, Advertising (x2), Cause Related & Charity, Public Sector (x3), Tourism Leisure & Sport (x2) and Retail.

Read more >>

10
Feb

VISITSCOTLAND LAUNCHES FIRST EVER GLOBAL CAMPAIGN

VisitScotland, Scotland’s national tourism organisation, today launches its first-ever global communications campaign, through Edinburgh agency The Union. ‘Scotland. A spirit of its own’, will promote Scotland across key markets including the UK, Canada, the US, France, Germany, and Australia.

Read more >>

10
Feb

EUAN AULD AND PAUL McDONALD PROMOTED TO DEPUTY CREATIVE DIRECTORS

The Union is delighted to announce the promotion of Euan Auld and Paul McDonald to Joint Deputy Creative Directors of the agency. Euan and Paul have produced some of The Union’s best work in the last 6 years. Their creativity in the last 12 months for the global VisitScotland campaign in particular has demonstrated a maturity that cements their position as one of the top creative forces in Scotland.

Read more >>

9
Feb

A NIGHT TO REMEMBER FOR PROJECTSCOTLAND

ProjectScotland, the youth volunteering charity, celebrated its 10th birthday last week at a Birthday Fundraising Dinner held at the Corn Exchange in Edinburgh. Almost 250 guests gathered and helped raised over £30,000 on the night.

Read more >>

3
Feb

WORLDWIDE CANCER RESEARCH LAUNCHES TV CAMPAIGN

The Union’s new campaign for Worldwide Cancer Research has just launched. The campaign for the St Andrews based charity highlights the ‘lost’ research that the charity is unable to fund in its drive to fight the disease.

Read more >>

9
Oct

UNION TOP AT 2015 SCOTTISH CREATIVE AWARDS

The Union won 11 awards, including the Grand Prix, at the 2015 Scottish Creative Awards. The agency topped the awards haul yet again.

Read more >>

10
Dec

NEW SMOKE ALARM AD TAKES THE BREATH AWAY

Our new social media campaign for The Scottish Fire and Rescue Service encourages people to get a smoke alarm this winter. With over 5000 house fires a year in Scotland, the need is as great as ever.

Read more >>

24
Sep

UNION SPARTANS COMPETE TO RAISE FUNDS FOR PROJECT SCOTLAND

A team from The Union competed in the Spartans Race in Edinburgh last weekend, raising over £3,500 for the ProjectScotland charity – which helps young Scots get on in life. Tony, Doug, Lindsay, Michelle, Graham and Ian ran through rivers, threw javelins, crawled under barbed wire, lifted boulders and jumped through fire for a good cause. Well done team!

Read more >>

5
Feb

HARDIE AND HART PROMOTED IN UNION MANAGEMENT SHUFFLE

The Union has announced that Kyle Hardie has been promoted to the role of managing director and Ian McAteer, who has held the role of MD since 1996, becomes chairman of the agency.

The move follows Hardie’s promotion to the agency’s board of directors in 2011 and at that time taking on the role of deputy managing director. As MD he will be responsible for day-to-day running of the business as well as heading up the agency’s account management team and leading on some of the agency’s key clients.

Read more >>

24
Jan

UNION REVEALS REBRANDING WORK FOR FOUNDATION SCOTLAND

Foundation Scotland, formerly The Scottish Community Foundation, has worked with The Union on a rebrand project, including a new name and visual identity. As well as the new identity the Foundation has also introduced a new strapline – ‘Where philanthropy meets community’ – in order to clarify the depth and breadth of the Foundation’s work.

Read more >>

24
Oct

NEW HAYES AND JARVIS CAMPAIGN LAUNCHED

The Union’s new work for the luxury travel agent Hayes & Jarvis has just been launched. Press ads, outdoor, tube cards, digital posters and radio ads will all promote a range of luxury 5-star breaks, with partner airline Emirates. The campaign focuses on how breaks can be tailor-made for customers’ individual choices.

Read more >>

8
Oct

UNION CONNECT PICK UP STAR PUBS & BARS BRIEF

Union Connect has just helped with the rebranding and launch of the old Scottish & Newcastle Pub Company. The new ‘Star Pubs & Bars’ website and trade advertising has been created by Union Connect and Union Digital.

Read more >>

22
Jul

VLADIVAR LAUNCH NEW FLAVOUR RANGE THROUGH UNION

The Union has helped develop four new flavoured vodkas for Whyte & Mackay owned Vladivar. The Apple & Pear and Raspberry & Vanilla variants are currently available in selected Tesco stores. The new packaging and all promotions were designed by The Union. All Vladi excellent.

Read more >>

15
May

UNION NAMED AGENCY OF THE YEAR AT THE MARKETING SOCIETY

The Union was named Agency of the Year at the 2010 Marketing Society Scotland Excellence Awards. The award rounded off a successful evening for the agency, winning three Golds, four Silvers and two Bronze awards. Winning papers were for a wide range of clients, including Scottish Government, Historic Scotland, VisitScotland and Energy Saving Trust. The Union’s paper for Organ Donation won the Gold award in the Advertising Excellence category.

Read more >>

2
Dec

UNION CREATES TV SPOT AS PART OF SCOTTISH GOVERNMENT’S CAMPAIGN TO HELP TACKLE DEBT

The Union has just completed a TV commercial as part of the Scottish Government’s push to promote the National Debtline (0808 808 4000) which is designed to help Scots facing debt problems in the current financial downturn. The 30 second TV ad features the ‘Debt Monster’ a creature that gets larger and larger when ignored, reaching terrifying proportions. However when faced the ‘Debt Monster’ is faced, it becomes smaller and more manageable. The commercial ends with the advice to call the National Debtline for help and advice. The campaign will be supported by online advertising, a website and leaflets in key outlets.

Read more >>

27
Oct

UNION NAMED SCOTTISH AGENCY OF THE YEAR 2008

At Friday night’s annual Scottish Advertising Awards, the ‘Oscars’ for Scottish advertising, The Union were crowned ‘Agency of the Year’ for the second time in three years. The agency also picked up 10 awards and 5 commendations in an evening with strong competition from several agencies. The Union’s awards were won for work on a selection of clients including Scottish Government, Historic Scotland, Road Safety Scotland, ASH Yorkshire and Project Scotland.

Read more >>

30
May

HARD LABOUR FOR UNION DIRECTORS LINDSAY AND McATEER

For many years the Union Directors have insisted to their staff that trips to the annual Worldwide Partners world conferences are necessary for international business development and are extremely hard work. Given that the destinations for such conferences have included places like San Francisco, Costa Rica, Cape Town and Milan, such assertions have naturally been met with a considerable degree of cynicism and suspicion. However photographic evidence from a recent trip may have changed this.

Read more >>

1
Mar

UNION RETAINS ‘No.1 IN SCOTLAND’ CROWN

Edinburgh-based The Union retained its No.1 in Scotland crown for the second year running, billing over £16 million, up 9% on 2006. Ian McAteer, Group Chairman of The Union said: “It’s perhaps unexpected to see growth in the Scottish market, but it is great news for the industry. The fact we were able to grow in 2007 was also great news – it was down to the hard work of everyone here. It took us ten years to reach the top spot – the difficulty will now be staying there – as the competition in this market is as tough as anywhere.”

Read more >>

5
Jun

GUS CHALMERS TAKES THE HELM AT UNION DIRECT

Union Direct have announced changes to their management team. Daniel Clare, who has been with the agency for over two years, has resigned to pursue new challenges in consultancy. Gus Chalmers, Client Services Director of the agency, has been promoted to Managing Director with immediate effect.

Read more >>

14
May

UNION GROUP EXPANDS WITH LAUNCH OF UNION CONNECT

The Union has launched a new agency specialising in sales promotion and field marketing. Called Union Connect, the agency will be led by Kyle Hardie, who joins from Blue-Chip Marketing in Edinburgh. Previously Managing Director at Blue-Chip, Kyle is joined by Blue-Chip’s Account Director, Claire Prentice. Kyle will become a Board Director and take day-to-day responsibility for running the agency. Union Directors Ian McAteer, Andrew Lindsay and Mark Reid will also sit on the board of the new agency. Union Connect will be based at the Union’s Edinburgh offices in Inverleith.

Read more >>

3
May

UNION LEEDS REVEALS NEW WORK FOR SAVE DARFUR COALITION

The Union (Leeds) has revealed its latest ad in the campaign aiming to raise awareness of and alleviate the humanitarian crisis in Darfur. This new ad, for the Save Darfur Coalition, is another hard-hitting piece, appearing in international quality press, timed to coincide with the NATO meeting in Oslo.

Read more >>

28
Mar

UNION REVEALS NEW BRAND FOR SEYCHELLES TOURISM

After a 12 month branding and design consultancy, The Union can reveal the new identity and advertising for Seychelles tourism. The new brand was launched in Berlin at the ITB this month. The Union was appointed in February 2006 to create a new brand positioning and identity for the Seychelles Tourism Board, the Government department responsible for tourism promotion and development.

Read more >>

24
Feb

UNION DIRECT WINS BEST MARKETING INITIATIVE AT THE 2007 SCOTTISH LEGAL AWARDS

Union Direct’s “Formidable but Friendly” marketing campaign for Anderson Strathern won Marketing Initiative of the Year at the 2007 Scottish Legal Awards held at the EICC on the 23rd February 2007.

Read more >>

22
Feb

UNION REACHES THE TOP

After 10 years in business, The Union has reached the top of the Campaign billings league in Scotland, ousting the Leith Agency from pole position. Campaign’s figures, published annually, are the industry measure for above-the-line billings, according to an independent audit by Nielsen Media Research. This news follows an excellent 2006 for The Union when the agency was named Scotland’s Agency of the Year.

Read more >>

20
Oct

UNION WINS AGENCY OF THE YEAR

The Union has been given the accolade of Agency of the Year at the 2006 Scottish Advertising Awards. The awards, which rank the best advertising, direct and digital work in Scotland each year, were announced at a dinner in Edinburgh last week, attended by over 400 people from the marketing communications industry.

Read more >>

5
May

BIGGART BAILLIE SOLICITORS APPOINT THE UNION AND MEDIA SHOP FOR CAMPAIGN

Biggart Baillie, one of the leading Scottish legal firms, has appointed The Union and The Media Shop to handle their advertising. The appointments follow a comprehensive pitch process. Biggart Baillie has offices in Glasgow and Edinburgh, and is widely recognised as being one of the most progressive and forward-thinking legal firms in Scotland. With a blue-chip client list, and massive growth in the last few years, the firm is developing a bold advertising campaign to help build further on its success.

Read more >>

1
May

UNION WINS TWO MARKETING EXCELLENCE AWARDS FOR QUALITY MEAT SCOTLAND

The Union picked up two prestigious new awards at the inaugural Marketing Excellence Awards 2005. The agency entered two papers on behalf of Quality Meat Scotland, the organisation responsible for marketing Scotch meat products in the UK. The Scotch Pork campaign won a Strategic Excellence award for Best Customer Insight, beating 5 other finalists.

Read more >>

4
Apr

UNION USES PINT-SIZED JOCKEY TO ADVERTISE JOHN SMITH’S SPONSORSHIP OF THE GRAND NATIONAL

The Union created a new piece of trade adverting to highlight John Smith’s sponsorship of the John Smith’s Grand National. The event is the UK’s largest single sporting event, and the deal is further evidence of S&N UK’s commitment to the UK’s number one ale.

Read more >>

6
Nov

A FRESH APPROACH FROM BAXTERS

As part of the £1.5m marketing spend for Baxters new range of Fresh Soups, The Union has created a new 20″ television ad. The commercial first aired on 7 November and will continue throughout December, the key soup selling months.

Read more >>

2
Apr

THE UNION GRADUATES WITH UNIVERSITY OF TEESSIDE

The Union in Leeds has been appointed as The University of Teesside’s advertising agency, to handle all student recruitment ad campaigns, after a five-way pitch against other leading Northern agencies. Jane Card, the University’s Marketing Manager, said, “We were very impressed by The Union’s understanding of the issues and how that translated to the outstanding creative work they presented.”

Read more >>

1
Jun

UNION APPOINTED BY SEYCHELLES TOURISM AUTHORITY

The Union have been appointed to help the Seychelles with their tourism marketing in major European markets: Germany, France, Italy and the UK. The brief will cover advertising and travel agent programmes. A team from the agency recently returned from a familiarisation trip and are now busy implementing the first of several projects.

Read more >>

1
Jan

UNION SECURES THE NATIONAL GALLERIES OF SCOTLAND ACCOUNT

The Union has secured The National Galleries of Scotland’s advertising account. The account includes The National Gallery of Scotland, The Scottish National Gallery of Modern Art, the Dean Gallery and the National Portrait Gallery. The first work undertaken by The Union will be a cross media campaign for the world’s first exhibition of Rembrandt’s Women.

Read more >>