Enable

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Pride &
Dignity

ScotRail Poster Campaign

Enable is Scotland’s leading mental health charity. The Union was asked to create a campaign to run on poster sites on trains which had been donated by ScotRail. Given the relatively low exposure, the client asked us to try and create a debate and PR coverage around the subject of support for mental health charities to capitalise¬†on the opportunity. Our research showed that mental health charities struggle to raise funds for their vital work when compared with animal charities – which led to the¬†campaign theme. The posters immediately caused a huge debate and were covered globally on the BBC News. Not everyone was pleased – but the client was delighted.

Client  |  

Sector  |  

Discipline  |   • 

Year   |   2004

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