Scottish Government

'Feedgood' breastfeeding website

A mobile-first digital product for the the Scottish Government.  We were briefed to create a ‘brilliantly useful’ resource for breastfeeding. Our mobile-first approach to this web app was based on helping women address challenging situations one-handed.  This project involved many skillsets, from developing a copywriting tone of voice that was accessible and non-preachy, to fast loading times and optimised for search.  Initial feedback has been that this is a product that women can rely on time and again. Website can be viewed here:

Client  |  

Sectors  |   • 

Disciplines  |   • 

Year   |   2016

Feedgood Website