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Union appointed by VisitScotland for global brand brief
… channels. The campaign is planned to launch later this year. Helen Campbell, Head of Global Brand and Marketing Communications, said of the … us.” The Union will be using its international agency network, Worldwide Partners, Inc., to help execute …
Union Direct creates AI-powered Pension Mirror for Scottish Widows
… new ‘Pension Mirror’ tool has already encouraged tens of thousands to engage with a traditionally dry topic. … the creative potential of AI, integrated engagement agency Union Direct launched client Scottish Widows’ Pension Engagement Season campaign with a bang this year with their brand new ‘Pension Mirror’ tool. Putting …
Lyndsay Snoddon
… and the arts, having started my own dance school at the age of 17. My dance school, LMDA, grew to over 100 students … and found a new passion for strategic marketing. After a 5 -year stint in digital agencies, I made the move to The Union in 2019 driven by the desire to join a full-service agency so that I could help deliver truly integrated …
The Digital Day dilemma: Are we all liars now?
… A highlight of my marketing calendar is Digital Day, which is a … was all it took to get team Union's delegates to this year's event. Yes, it's called Digital Day, and yes, it … we heard from Rob Mathie, the founder of the 'activist agency' On the One. Mathie took us through a Smirnoff …
Did your company culture die in the pandemic?
… I apologise in advance. This is not a cheery, upbeat, end-of-year style thought piece. I want to tackle head-on an issue … and dexterity, and succeeded in being crowned Scotland’s Agency of the Year in 2021 and winning ten Marketing Star …
Time for a change
… think, make ambitious resolutions and look forward to a new year, it’s perhaps worth pausing to reflect on the important subject of change, and why it matters for businesses and … New Year. Ian McAteer, Chairman, The Union Advertising Agency. …
Careers
… As co-founders of the UNLOCKED Internship Programme, we aim to help … to get their break in the UK’s creative industries. Every year we offer paid internship opportunities from July to … where we’ll support you to experience working in another agency, in another country. USA today, Tokyo tomorrow? …
Lost Shore’s site goes live as resort gears up for launch
… The new resort will be the largest of its kind in Europe. … Key to the project was careful planning by the agency’s UX team, working closely with designers, … Traffic Scotland website was a massive two-year project; the Lost Shore project has stretched us …
Union Direct and VisitScotland triumph at the Travel Marketing Awards
… The awards, organised by the Chartered Institute of Marketing, celebrate the effectiveness of marketing in the travel and tourism sector each year. Union Direct won the Direct Marketing category … Union Direct has won for VisitScotland in 2009, when the agency picked up two awards at the IDM Business Performance …
Union is No.1 again
… No.1 again The Union reclaimed the title of Scotland's most creative agency for the second time, after topping the creative … "The standard of these awards seems to get tougher each year. I'm delighted not only that we've done so well, but …
