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How to win friends and engage people
… caught your attention. This same approach is leveraged by brands through experiential engagements. What is … now’ and crave authentic and relevant experiences with brands. Whilst many brands create their own content for distribution digitally …
Is customer obsession giving your customers the creeps?
… experience. But today, very few relationships with brands exist in the moment of consumption. Reducing the … you answered yes to any of these questions, it’s ok. Many brands and marketers are still clinging on to control. … data management platforms and machine learning. Many brands still struggle to get their internal data ducks in a …
Ins and Outs for 2024
… We’re seeing better interactive experiences from brands, whether it’s shoppable posts, museums offering … A step on from UGC, I’m talking about when brands see what people are saying about them online and then … approach as desperate and untrustworthy. These days smart brands prioritise understanding customers' needs, provide …
Partnership marketing in a turbulent world
… Who are your friends? This is the question that all brands should be asking themselves. Partnership Marketing is … Partnership Marketing is when two or more organisations, brands or bodies work together to reach their audiences with … But if you look behind the marketing strategies of brands, charities, and public sector bodies you will often …
Adapt or die: the female guide to surviving a crisis
… a good two thirds (67%) of men are choosing less expensive brands or products some or all of the time, the equivalent … store, to pricing and offers, and are more open to switch brands to get a better deal. Men conversely operate … they buy, and are more likely to stick to tried and trusted brands and conveniently located stores. So what can …
Lockdown Learning
… do’ list. With turbulent economic times looming and brands fighting to stay ahead, upskilling and staying fresh … there was an explosion of fresh webinars overnight. With brands and companies nuzzling their way in to present … expert Peter Field, argues that during times of uncertainty brands should be pushing out relevant and authentic …
Cost of living crisis cuts deep in Scotland
… consensus amongst legislators, retailers and consumer brands. … time) and 88% are shifting to less expensive products and brands. Conducted in the aftermath of the autumn’s … they shop at all. Similarly 88% of women have switched brands, compared to only 67% of men. Women were also more …
Are we taking Pride for a ride?
… resistance and togetherness. To show their support, many brands released a campaign. While some added to the … those in the LQBTQIA+ community, it’s important that brands learn from the pitfalls and the successes of examples … It begs the question, and perhaps a lesson for other brands, if they cannot be consistent across regions and …
Max MacBeath
… his heartfelt approach to brand storytelling, Max brings brands into the spotlight by making them a part of the … relationships with some of the most prestigious global brands and fostered a collaborative space that excelled in … Dragon, launching impactful campaigns for beloved national brands and navigating complex challenges into growth …
Likability is dead
… A short history of cancel culture and how brands can avoid it. Featured image … Consumers may be ready to accept a level of honesty from brands now that they were not capable of before in digital … screenshot from reaching the internet. How can brands avoid cancel culture? Perhaps the only way …
