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Emotional advertising is for life, not just for Christmas
… we geek out over data, but the real benefit lies in helping brands spend their money more efficiently. This year’s … true online Binet and Field found that online-only brands typically spend double on short-term activation than … Field have proven it affects the real world. They find that brands are increasingly over-investing in activation. Their …
A Pandemic Polemic
… When we talk about brands we tend to focus on the emotional connections they … seek out a rival to take their place. But when we think of brands how many of us would ordinarily think of the NHS? … it for power, which is what makes the NHS unlike most brands – it’s not in charge of its own destiny. It’s a …
Artificial Paradise: The interior decoration of our reality
… unreal realities and identities, and what it means for brands. Featured image … and worry-free fantasy world. Thus, more and more brands are using technology to enhance the intensity of … to them as the “real world” they inhabit. Therefore, brands need to devote time and resources to using technology …
She’s a Barbie girl, in a PRy world
… moment, and it's become so big as to be self-fuelling. Brands that have no real connection to the Barbie brand (and … trip to California. A little closer to home, the brands have also set up a pop-up salon in Shoreditch, … on partnerships, and utlising the dominance of other brands in particular market segments to spread awareness and …
How to lose friends and antagonise people
… sectors by the Boston Consulting Group concluded that ‘brands that create personalised experiences by integrating … (2018 CX Trends Report) 22% would look around for other brands if they found a particular company’s … Nobody wants to be accused of being creepy, so what can brands do to stay squeaky clean? Here are three golden …
Comparative advertising: A knockout blow to the competition or self-inflicted wound?
… to the advertising equivalent of sporting trash talk, when brands go toe to toe, calling out the other in their … the customer journey will help make it unmistakable. Brands like EasyJet and Starling Bank do this particularly … over half of Scots are more inclined to buy cheaper brands (55%) and 50% are more likely to shop in discount …
Andrew Girdwood
… are in the best possible shape to make money, represent brands and act as growth engines. That means, for example, … I led digital strategy for some of the world’s biggest brands while (at the time) working for the world’s most …
The Digital Day dilemma: Are we all liars now?
… One AI company faked digital product placement, inserting brands and logos into popular streaming shows, and planned … I will argue that people care more about what brands say than the technology or deals they strike to say … of people said that authenticity is important when picking brands to support and 83% of wanted shoppers wanted 'more …
Do go changing
… reveal about the human condition, about behaviour, and how brands and governments should shape their messaging to … To find out more about what the future holds for brands in our ever-changing reality, or if you’d like to …
A new brand in the White House
… of values that seemed to momentarily dupe the electorate. Brands, as we all know, are built on trust, consistency and … against them. Yet Trump is a man who knows all about brands and behaviour, at least you would assume he does. His … * https://brandfinance.com/wp-content/uploads/1/bf_nation_brands_2017.pdf If you’d like to chat about how …
