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How AI is already changing the game
… of ways to improve the advertising experience for both brands and consumers. What you’ve just read was …
Union develops SMG's new internet business
… a three-way pitch to develop the launch campaigns for s1 brands. The s1 range of websites will target internet users …
Daniel Batey
… I have worked across many industry sectors with leading UK brands. During this time, I have managed a global database …
Good for {U}
… transparent world – pushing the emergence of glass box brands. The workforce is changing on the social level too, …
Kirsten Korhonen
… a range of sectors on some of the country’s biggest brands and organisations, including Scottish Widows, Scot …
Fortune favours the brave
… work by Adam Morgan and Peter Field, we consider why brands and marketers are being increasingly dull, what …
Baxters appoint Union to advertising account
… new clients for the agency – including Scottish Courage Brands, Scottish Daily Mail, Atlantic Telecom and CR Smith. …
The future of events
… another on both a personal and business level. Leading brands are already addressing the challenge head on. This …
Union hires Adam Swann to lead strategy team
… JWT, in New York and London. During this time he worked on brands such as HSBC, T-Mobile, Virgin Atlantic, Kraft Foods, …
Keeping it (virtually) real
… of memories. Nurturing that emotional connection with brands boosts sales. We can all relate to the fact that the … non-verbal or written; Brandwatch found that consumers want brands to use their favourite emojis and respond better to …
