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Ace the schuhlace
… Forwards Festival in Bristol. This integrated experiential, digital, and PR campaign activation increased brand … and Sponsorship Experiential and Field Marketing Partnership Marketing PR Social …
Why UX is a vital element of SEO
… Consultant Chris Ayliffe from Arctic Meta writes for Union Digital. Featured image … own business. The main part of it which keeps SEOs and digital marketers on their toes is the rapidity of change. … get in touch. Union Digital has a team of digital marketing and content experts who can help you get to grips …
The Babylonians' guide to EDI
… crossing the sky. Following a fantastic evening at the Marketing Society Scotland Star Awards, we looked to the … that we do. Social interactions and gathering spaces, digital and physical meetings, and beyond should happen … steps based on your star sign. So from Gemini’s fostering digital inclusivity, Libra’s community building, to …
What’s the Fringe zeitgeist this year?
… What is this? A self-confessed digital marketing addict takes ten days off for arts and culture? … with me; the two are connected. I argue that the best digital marketers are those who love their work as a hobby. …
Union named 2017 Agency of the Year
… Union has been named 2017 Star Agency of the Year at the Marketing Society Star Awards in Scotland. Featured image marketing-society-logo-2013-4601.png … disciplines, from advertising and direct marketing, to digital and online marketing and brand development. One of …
Union hires Adam Swann to lead strategy team
… He will also work in collaboration with the teams at Union Digital and Union Data to help integrate and evolve the … at IPG agency Hill Holliday in Boston, driving brand, digital and content strategy across the agency’s top … leader, having worked in brand, integrated and digital marketing roles, advising an incredibly broad range of …
Union Direct creates AI-powered Pension Mirror for Scottish Widows
… age-guessing technology. With a simple look in the digital mirror at pensionmirror.co.uk, the tool will guess a … part in the PES campaign. Susan Robertson, Senior Marketing Manager, Scottish Widows, said: “This Pension … developed by Union Direct and built by partners Union Digital , incorporating face-scanning, age estimating …
Going big at Brighton SEO
… BrightonSEO is Europe’s largest search marketing conference, taking place twice a year in the … quick to let search volumes dictate their tactics? As our digital marketing efforts have become more and more … kinaesthetic language. 4) Improving wellbeing in the digital industries is vital if we want to attract and retain …
Lockdown Learning
… wealth of online learning providing ample opportunity for marketing professionals to broaden and strengthen their … was referred to as the ‘new home run in the world of marketing’. These new webinars touched on almost every marketing area, from digital and SEO, to experiential, PR and production to name …
Let's put accessibility at the heart of everything we do!
… 8 in 10 companies are now working to achieve digital accessibility, but only 36% have a top-down commitment to creating an accessible digital experience (source: Forrester, 2021 ). There … and resources be accessed in multiple formats? Marketing: Do all marketing materials, including …
