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Union tops nominations for the 2023 Star Awards
… for the 2023 Star Awards The Marketing Society Scotland has revealed the shortlist for … The nominations are across a wide range of categories, from Digital Strategy and Planning and Insight, to Tourism and Leisure and Digital Communications. In total, the agency is nominated …
The devil's in the data
… months ago we had a simple goal: to drive more effective marketing for our clients by unleashing the creative power … Firstly, because Facebook is a huge platform for digital marketing, and it is being hit hard. But much, … using data and pushing messages is our industry. This is Digital Marketing, it affects us all. It is our reputation …
The Union's 2021 Star Award winners
… was named Scotland’s Agency of the Year 2021 at the Marketing Society Star awards based on a strong set of … Winner | Gold | Digital Strategy The Scottish Goverment’s Parent Club … time of need. This was down to a sophisticated and detailed digital strategy, combined with engaging, relevant and …
Promotions at the double in the Union Group
… and Louise Killough (right) pictured at last week’s Marketing Star Awards. … with clients, Louise is an active participant in both the Marketing Society Scotland and the Scottish IPA. … communications services: advertising, branding, design, digital marketing, web design and build, field and …
Watch your tone, B2B brands
… And create a sense of face-to-face communication in a digital world ( Semrush ). In particular, that … a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are … a longer-lasting effect than meeting immediate needs ( Marketing Pod ). In fact, inspiring emotion in B2B ads …
How to win friends and engage people
… (and expert’s) guide to the wonders of experiential marketing. Featured image … through experiential engagements. What is experiential marketing? It's any form of marketing which targets the … trend in marketing (IPA Bellweather Report), with only digital marketing also seeing an increase in spend. The fact …
Step into the Future
… trends right now and the shift from traditional marketing methods. It highlighted the importance of keeping … clear that many companies are not yet considering the full digital impact of these new trends environmentally and the … great PR photo, by further blending the muggle physical and digital worlds. A new TikTok AR effect that enables users to …
New campaign for Transport Scotland
… fully integrated campaign including outdoor, radio, press, digital and experiential marketing in busy train stations across the country. Andy Baker, Digital Account Director, stated: “We’re absolutely …
Keeping it (virtually) real
… intensity of emotion as we move further into this brave new digital world? Creativity plays a valuable role for … apparently we can mimic the same language of emotion in the digital world as we do in the real world – and to quite … to use their favourite emojis and respond better to text marketing which includes an emoji. You could say that this …
Union leads the way with 15 star nominations
… The Union has secured 15 nominations for the 2016 Marketing Society Scotland Star Awards. Featured image marketing-society-logo-2013-4601.png … Development, Integrated Marketing, Marketing Planning (x2), Digital Strategy, Advertising (x2), Cause Related & Charity, …
