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Union appointed by Principal Hayley Hotels
… Hotel and venue chain Principal Hayley has moved its marketing services and digital account out of The Whole Caboodle, and The Union in Leeds has been appointed as new creative and digital agency. Featured image …
The so what of Drupal 10
… has an update. They’re the business case that empowers marketing managers to get the budget necessary for the upgrade or explain why a code freeze, and the impact on digital marketing projects, is required. …
Union reveals rebranding work for Foundation Scotland
… work with Foundation Scotland to deliver an added focus on marketing and communications this year. At the beginning of February, Union Digital is set to launch a new website for the Foundation, rolling out the new identity and marketing activity. Speaking of the charity, Foundation …
It’s Christmaaaaaaask!
… us her thoughts on this years “unprecedented” Christmas marketing plans. Featured image … its share this Christmas. With the average person’s daily digital consumption rising from 3hrs 29mins to 4 hrs 2mins, … as the Christmas shopping experience becomes increasingly digital, what does this mean for media dynamics? Gill tells …
How to lose friends and antagonise people
… more recently1, in relation to data, personalisation and marketing ‘just because you can doesn’t mean you … rewards from a more personalised approach to their marketing. A recent study of 50 companies across 10 industry … that create personalised experiences by integrating digital technologies and proprietary data are seeing …
Worldwide Cancer Research launches TV campaign
… campaign by the charity; and it will be supported by direct marketing and social media channels through Union Direct and Union Digital. Worldwide Cancer Research funds research into … in one lab, in one country. Beverley Hart, Director of Marketing and Communications at Worldwide Cancer Research, …
Did your company culture die in the pandemic?
… Scotland’s Agency of the Year in 2021 and winning ten Marketing Star Awards in 2022. But I do wonder how much more … and flexibility. (Countries offering visas for ‘digital nomads’ is just one consequence of this trend.) I … see our co-workers. We are all fellow travellers in the digital ether. …
Lyndsay Snoddon
… of the SEO world and found a new passion for strategic marketing. After a 5 -year stint in digital agencies, I made the move to The Union in 2019 … finance, retail, FMCG, tourism and public sector. I was the Marketing Society's Rising Agency Star in 2021 and am …
The dark side of data
… 'untapped market.' I started to research my immediate digital landscape (heavy scroll through Pinterest) and … be at risk if they are successfully influenced by our marketing strategies – are there some people who should … Deepali Chhabra - Marketing Manager, Union Digital
Are we taking Pride for a ride?
… if they wish to join centrally initiated communication and marketing campaigns or not” (Source: CBS ). This … By Deepali Chhabra - Digital Marketing Manager, Union Digital
