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Partnership marketing in a turbulent world

Partnership marketing in a turbulent world Union … Account Director, Keri Wyatt, highlights how Partnership Marketing can be powerful and relevant in challenging times. … is in the car. ‘Grans’ therefore hosted our immersive experiential activity and our ultimate road safety test. The …

Union appointed to three Scottish Government marketing frameworks

Union appointed to three Scottish Government marketing frameworks The Union has been … in gaining a place on three of the new Scottish Government marketing frameworks, also referred to as the ‘marketing … advertising, digital, design, partnerships, events and experiential marketing, data, segmentation, direct mail, …

Bliss snacks owner LBV appoints Union Direct to promote Crispy Mallow range

… campaign for the new year featuring social, PR and experiential elements, with sampling events run through its … Union Direct will promote the Bliss Crispy Mallow range via experiential, PR, social and retailer engagement activity. … as Union Connect, who specialise in field and experiential marketing. The agency works for a variety of B2B and B2C …

Lockdown Learning

… wealth of online learning providing ample opportunity for marketing professionals to broaden and strengthen their … was referred to as the ‘new home run in the world of marketing’. These new webinars touched on almost every marketing area, from digital and SEO, to experiential, PR and production to name only a few.  It …

Step into the Future

Step into the Future How experiential trends are shaping events while treading … my LinkedIn and social media, got me thinking about the top experiential trends right now and the shift from traditional marketing methods. It highlighted the importance of keeping …

Union hires Adam Swann to lead strategy team

… leader, having worked in brand, integrated and digital marketing roles, advising an incredibly broad range of … further on offering clients the benefits of an integrated marketing service. (The Union is the only agency in Scotland … advertising, digital, design, partnerships, events and experiential marketing, data, segmentation, direct mail, …

The Union is Agency of the Year 2021

… of the Year 2021 At last night’s Marketing Society Scotland Star Awards The Union was crowned … Featured image Marketing-Society-logo.jpeg … advertising, digital, design, partnerships, events and experiential marketing, data, segmentation, direct mail, …

A raft of new Board appointments at the Union

… and Highland Spring.  Louise is also a Fellow of the Marketing Society Scotland, and heavily involved in both the IPA and Marketing Society Scotland trade bodies. Emma Campbell, … specialist agency. He will help to develop the agency’s experiential creative product and drive innovation in …

New campaign for Transport Scotland

… campaign including outdoor, radio, press, digital and experiential marketing in busy train stations across the country. Andy … Scotland.” Gillian Kelly, Policy, Communication and Marketing Manager at Transport Scotland, said: "Technology …

Worldwide Partners hosts Global Agency Summit in London

… topics, including the future of television, the rise of experiential marketing, talent acquisition and retention, new agency … CEO of Foresight Factory, Michael Gillane, Director Marketing of Heineken UK, Amber Kirby, VP of Marketing of …