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Integration. An idea whose time has come.
… describes the benefits of a truly integrated approach to marketing communications. Featured … Marketing folk love buzzwords. The rise of digital channels … (Our work for Len’s Self Storage won the Marketing Society Silver Star (Retail) and the Chairman’s SME Gold …
Who do you think you’re talking to?
… should be essential reading for anyone who works in social marketing - is a furious, hard-hitting insight into what … of degradation that traps generation after generation. Society doesn’t really try hard enough to help these … It’s been said that to understand our place in society we need to understand class. The Great British Class …
Leadership language
… a female of the species is tough on them. The Fawcett Society's Sex & Power 2020 report confirms that, just like … the minority at the top of their respective fields in our society's most influential sectors: 30% of Cabinet … rock and a 'manipulative' hard place. As brand & marketing experts we spend large portions of our days …
Ian McAteer
… the business ever since. I am a Fellow of the IPA and the Marketing Society, have served as Chairman of both the IPA in Scotland … With over 30 years’ experience in advertising and marketing, I am still intimately involved in helping …
Union Group secures ScottishPower win
… win Scotland’s largest independent marketing agency group, The Union, has succeeded in winning … for Strategic Advertising, Direct, Data and Digital Marketing, this is a major integrated win for the group, … design and build for three websites for Royal Zoological Society of Scotland (RZSS), a complex project bringing to …
Union tops nominations for the 2023 Star Awards
… for the 2023 Star Awards The Marketing Society Scotland has revealed the shortlist for the 2023 Marketing Star Awards, which is to be held in June this …
Do internships really create new opportunities?
… Unlocked, I worked with The Union, which is a creative marketing agency based in Edinburgh. This internship allowed … There are groups in Scotland like ACS (African Caribbean Society), Being Mixed Project, QIWA and Bonjour who … time they have given me. All the skills I’ve gained in marketing, PR, production, design and even writing will …
Brand Purpose without substance serves no purpose at all
… The marketing sphere has been buzzing with the notion of brand … of all business decisions. There is a growing trend in society, largely driven by Millennials and Generation Z (who … are increasingly facing, but it can also provide marketing value of a different kind. Specifically, brand …
Union enjoys stellar evening at Star Awards
… The Union team enjoyed a great evening at the 2018 Marketing Society Star Awards, held at the Corn Exchange in … The awards is the equivalent of the Scottish marketing community's Oscars - with over 500 guests …
Emma Campbell
… After graduating from university with a degree in Marketing in 2002, I joined Tangible as an Account Executive … the agency’s largest client for over 10 years to winning Marketing Society Star Awards to being chained to a railing for four …
