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The future of events

The future of events Union Connect Account Managers, Georgia Waters and Lucy … of events! In the absence of in-person interactions, Union Connect has quickly adapted to bring about some highly … SBC Digital Summit SBC Digital Summit designed a virtual …

Partnership marketing in a turbulent world

… marketing in a turbulent world Union Connect Account Director, Keri Wyatt, highlights how … found in the sea. Adidas Originals’ global director of digital and retail marketing, Swave Szymczyk told … deliver significant ROI and reach with small budgets. Union Connect Partnership Marketing specialists At Union

Step into the Future

… clear that many companies are not yet considering the full digital impact of these new trends environmentally and the … great PR photo, by further blending the muggle physical and digital worlds. A new TikTok AR effect that enables users to … Suzy Adam - Account Manager, Union Connect

Keeping it (virtually) real

… intensity of emotion as we move further into this brave new digital world? Creativity plays a valuable role for … apparently we can mimic the same language of emotion in the digital world as we do in the real world – and to quite … Lisa King - Senior Planner, Union

Do internships really create new opportunities?

… Featured image Union-Diversity-illustration-2.png … Through Unlocked, I worked with The Union, which is a creative marketing agency based in … I did marketing and PR, and then in my second week I did digital, so that had to do more with websites.  And then …

There's more to care than caring

… campaign for Adult Social Care workers, created by The Union. Featured image … with the people they are providing care for. The Union developed a creative campaign ‘There’s more to … career. It will comprise of press (Metro and Big Issue), digital advertising, radio (local and national) and outdoor …

How to win friends and engage people

How to win friends and engage people Union Connect Group Account Director Caroline Cairns … For Scottish-based dental tech start-up Calcivis, Union Connect developed a trade show stand which cut through … trend in marketing (IPA Bellweather Report), with only digital marketing also seeing an increase in spend. The fact …

What teaching taught me

What teaching taught me The Union has launched a new campaign for the Scottish … teachinscotland.scot has been further developed by Union Digital, with helpful and interactive content that showcases …

Artificial Paradise: The interior decoration of our reality

… Germaine Fagan, Junior Planner at The Union, ruminates on the use of digital technologies as a tool to craft unreal realities and … Featured image Portal-The-Union.jpeg …

Did your company culture die in the pandemic?

… years have been the most challenging in my time leading The Union for over almost 30 years. Since March 2020 we’ve … and flexibility. (Countries offering visas for ‘digital nomads’ is just one consequence of this trend.) I … culture. It’s the lifeblood of the organisation. At The Union we have a clearly articulated purpose (we are …