17
Jun

THE FUTURE OF EVENTS

Union Connect Account Managers, Georgia Waters and Lucy Kennedy, discuss the value of virtual events and why businesses must consider these in the current climate and beyond. 

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10
Jun

PARTNERSHIP MARKETING IN A TURBULENT WORLD

Union Connect Account Director, Keri Wyatt, highlights how Partnership Marketing can be powerful and relevant in challenging times. Who are your friends? This is the question that all brands should […]

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31
Aug

HOW TO WIN FRIENDS AND ENGAGE PEOPLE

What is experiential marketing? It’s any form of marketing which targets the senses; be that sight, hearing, smell, taste or touch. An immersive interaction creates (when done well!) a unique experience between the consumer and the brand, in a relevant environment to provoke a positive and memorable impression. These ‘experiences’ can take place anywhere: at events, trade shows, in shopping malls, in the street., at exhibitions, roadshows, or pop-ups. They can be executed to support a sponsorship, a brand launch, a public sector behaviour change campaign or a competition. They often use interactive technology; such as augmented or virtual reality or gamification, to provide even deeper engagement.

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