16
Aug

THE UNION MAKES A REGAL APPOINTMENT

The Union has appointed Lisa King as Senior Planner in the agency’s Planning Department. Lisa has over 20 years’ experience in branding, customer loyalty, social marketing and behaviour change. Lisa has sought to get under the skin of a diverse range of people: from young knife carriers in Glasgow, to shortbread biscuit eaters and Bollywood film fans. She began her career as a junior account handler for recruitment marketing consultancy TMP Worldwide, before discovering a passion for insight in their in-house research team. Time spent at market research agencies in London and Edinburgh saw her working across many sectors, and included clients such as VisitScotland, Quality Meat Scotland, The Army, the Home Office, NatWest, Scottish Government and Highland Spring.