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If you feel inclined and have the time on your hands, dip your toe into our news archive. This is also home to THUNK, where you can browse our monthly thought leadership articles and fire up those neurons.

Sep 2024

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Fortune favours the brave

Recent studies show that, worse than being simply uninspiring, ‘dull’ marketing campaigns are...

Sep 2024

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What’s the Fringe zeitgeist this year?

Observations from an Edinburgh Festival Fringe reviewer

Aug 2024

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Are we taking Pride for a ride?

During the month of Pride, the streets of Edinburgh were bursting with joy, resistance and...

Jul 2024

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The Taylor Swift phenomenon

Lessons for marketers from a global superstar

May 2024

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Step into the Future

How experiential trends are shaping events while treading lightly on the planet

Apr 2024

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The dark side of data

The soft boundary that protects our privacy online is constantly being moved and reprogrammed to...

Mar 2024

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International Women's Day - #InspiringDelusion?

Stop the presses, women of the UK! It’s official. The British public have spoken, and apparently,...

Feb 2024

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ZAG Marketing Conference 2024: Generosity in a time of greed

Are social media and unethical politics eroding our values? Have we lost our way a little after...

Jan 2024

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Ins and Outs for 2024

If you spent any time on TikTok or Instagram during the Christmas and New Year period (guilty),...

Dec 2023

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A time for generosity?

As the year draws to a close we find ourselves looking back and peering forward.

Nov 2023

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Watch your tone, B2B brands

Chillin’. I was on the way home from a wedding in Glasgow and a word caught my eye. Instead of an...

Oct 2023

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Do internships really create new opportunities?

The moment I saw the opportunity to work as an intern to represent underrepresented minorities for...

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