The Great Chieftain of the sales race

Burns Night is the one night of the year when the steamed bag of sheep’s entrails and other delights is enjoyed from Ayr to Aberdeen and Wick to Wemyss Bay. But winning the haggis sales war is a brutal business and Simon Howie Butchers wanted to emerge on top. Not only did he want to target a younger demographic in Scotland, he also wanted to raise awareness of our national dish south of the border. All for pennies. We needed something that would capture views, traction and data, and shift the sales needle.

So created a competition. To win various goodies, all you had to do was the watch our video and count the haggis. Which people did, over and over again. Have a butchers below.