First to launch will be s1jobs, a recruitment website, with a multi-media campaign scheduled to commence January 2001. Property and entertainment websites, both branded ‘s1’, will follow shortly after. Commenting on The Union’s appointment, s1 Head of Marketing, Ewan Colville said: "The Union’s appointment provided us with sound strategic thinking allied to highly creative and campaignable solutions. Key user benefits of s1 sites - unrivalled range and depth of content and user-friendly functionality - were very much to the fore in The Union’s creative work".
Each s1 branded website will target specific market sectors – recruitment, property, entertainment, etc – and provide advertisers with exposure to Scotland’s rapidly growing online audience.
