Home Our news If you feel inclined and have the time on your hands, dip your toe into our news archive. This is also home to THUNK, where you can browse our monthly thought leadership articles and fire up those neurons. Year All years 2025 2024 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 Type All types News Thunk Clear filters Mar 2025 Thunk Read more Is the rise of AI the demise of search engine marketing? 2025 marks an unusual year for me. It’s been 10 years since I started my career as an SEO... Feb 2025 Thunk Read more Brand collaboration: True connection stands the test of time Brand collaborations in all their forms are proving to be more than just a fling. They are ... Feb 2025 Thunk Read more Stayin’ alive. Is there a secret to longevity in business? Jan 2025 Thunk Read more Why 2025 is the new 2016 Remember the summer of 2016? For many, it felt like a golden moment—a time when the air was... Dec 2024 Thunk Read more Hype or here to change? The Union’s 2025 predictions We may not have magic crystal balls to predict future lottery numbers but we dedicate ourselves to... Nov 2024 Thunk Read more Humility, Advertising, and Our National Identity How can a country famed for invention have such a problem with confidence? Nov 2024 Thunk Read more The mystery of AI and creativity: A problem to be solved or a magical opportunity? Is AI going to take over our jobs and leave creativity lifeless? Or can we blend creative minds and... Sep 2024 Thunk Read more Fortune favours the brave Recent studies show that, worse than being simply uninspiring, ‘dull’ marketing campaigns are... Sep 2024 Thunk Read more What’s the Fringe zeitgeist this year? Observations from an Edinburgh Festival Fringe reviewer Aug 2024 Thunk Read more Are we taking Pride for a ride? During the month of Pride, the streets of Edinburgh were bursting with joy, resistance and... Jul 2024 Thunk Read more The Taylor Swift phenomenon Lessons for marketers from a global superstar May 2024 Thunk Read more Step into the Future How experiential trends are shaping events while treading lightly on the planet FirstPrevious12345NextLast Ready to work with us? New business Careers
